Roche Audience Graph • Social Signal

Roche's nearest audiences are a dense mix of pharma peers, enterprise B2B brands, and tech-world executives — with no single neighbor pulling far ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition; across the top 10, scores run from 0.97 down to 0.93, a narrow band that defines the flat shape.

Six of the ten neighbors are Healthcare brands: Genentech (0.97), Johnson & Johnson (0.95), Merck (0.95), Pfizer Inc. (0.94), Novartis (0.94), and AstraZeneca (0.93). That core is expected — Roche is itself a Healthcare brand — but the remaining four slots go elsewhere. IBM (0.93) and Accenture (0.93) are B2B services firms; Satya Nadella (0.94) is classified as a Professional; and Marc Benioff (0.93) is a Tech Personality. The cross-kind presence of enterprise technology and executive figures alongside the pharma cluster is the defining structural feature of this top 10.

The flat shape, combined with that B2B and tech-executive presence, points to an audience that moves fluidly across institutional healthcare and the broader professional-technology world.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/roche

{ "handle": "roche", "title": "Roche", "category": "Brands", "subcategory": "Healthcare", "resolved": "roche", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "genentech", "title": "Genentech", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9711, "drivers": [ "A06", "A03", "G01", "A02", "A01" ] }, { "handle": "jnjnews", "title": "Johnson & Johnson", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9542, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "merck", "title": "Merck", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9483, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9427, "drivers": [ "A06", "A03", "G01", "A02", "G03" ] }, { "handle": "pfizer", "title": "Pfizer Inc.", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9353, "drivers": [ "A06", "G01", "A03", "A02", "A01" ] }, { "handle": "novartis", "title": "Novartis", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9352, "drivers": [ "A06", "A03", "G01", "A02", "A01" ] }, { "handle": "ibm", "title": "IBM", "category": "Brands", "subcategory": "B2B", "similarity": 0.9297, "drivers": [ "A06", "A03", "G01", "A02", "A01" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.928, "drivers": [ "A06", "G01", "A02", "A03", "A01" ] }, { "handle": "astrazeneca", "title": "AstraZeneca", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9262, "drivers": [ "A06", "A03", "G01", "A01", "G03" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9259, "drivers": [ "A06", "G01", "A03", "A02", "A01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/roche

Roche

Nearest neighbors by audience shape

Raw data