Playground →
Rocket's top 10 neighbors span six distinct subcategories — grocery, fast casual, QSR, home goods, fitness, and automotive — with no single category dominating, which is the defining feature of a broad audience shape.
Smart & Final leads at 0.85, the strongest pull in the set, followed by Dunn Edwards (0.81, Hobbies Gifts and Crafts retail) and WaBa Grill (0.80, Fast Casual Dining). Floor and Decor (0.80, Home Goods and Furnishings) and El Pollo Loco (0.80, QSR) round out the top five. The spread is notable: a grocery chain, a paint and crafts retailer, two restaurant formats, and a home improvement store all land within 0.05 of each other. Further down, Bowlero (0.79, Entertainment Centers), In-N-Out Burger (0.79, QSR), and two fitness chains — 24 Hour Fitness (0.78) and LA Fitness (0.78) — extend the range into leisure and wellness. Caliber Collision (0.77, Automotive Maintenance and Repair) closes the top 10.
Rocket's own subcategory — Convenience Stores — does not appear among these ten neighbors; the nearest fellow convenience store, 7-Eleven, sits at position 13 in the broader data at 0.76. The audience shape here is defined not by the convenience channel itself but by a wide cross-category mix of everyday-errand and service brands.
This broad, category-agnostic pattern suggests Rocket draws an audience whose shopping behavior extends well beyond fuel and convenience stops into dining, fitness, home improvement, and automotive services.
