Playground →
Roku's top 10 nearest neighbors are a mix of packaged food brands, sweets, and TV personalities — with no other Technology brand appearing in the set.
The shape is flat: scores run from 0.78 down to 0.76 with no single neighbor pulling away from the pack. Little Debbie leads at 0.78, followed by Tootsie Roll (0.78) and Utz Snacks (0.77). Tallying the subcategories across all 10 neighbors: Food brands account for three entries (Utz Snacks, Betty Crocker, Dole Packaged Foods), Sweets brands account for three (Little Debbie, Tootsie Roll, Hostess Snacks), and the remaining four span TV Personalities (Julie Chen Moonves, 0.77), Home (Purex, 0.77), Actors (Sara Gilbert, 0.77), and Restaurant (Arby's, 0.76). The dominant pattern is consumer packaged goods — specifically shelf-stable food and snack brands — alongside a secondary thread of broadcast TV-adjacent figures. Soap Opera Digest (0.76), the lone magazine in the top 10, reinforces that broadcast-TV orientation.
The overall picture is a mainstream, broadly distributed audience whose shape aligns most closely with everyday grocery and snack brands rather than with other technology or streaming platforms.
