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RotoWire's nearest audiences span sports journalists, craft breweries, and comedians — a mix that resists any single-category label.
The shape is flat: the top 10 neighbors fall within a narrow band from 0.84 (NBC Sports EDGE Football) down to 0.82 (Untappd), with no single neighbor pulling significantly ahead of the rest. Similarity here measures how closely two entities' audiences resemble each other in composition — a score of 0.84 means the audiences look nearly identical in shape. The dominant subcategory in the top 10 is Journalists: Ken Rosenthal (0.84), Jayson Stark (0.84), Buster Olney (0.83), and Jeff Passan (0.83) all appear, alongside Stephania Bell (0.82). That's five of the ten neighbors classified as Journalists. The remaining five are more varied: NBC Sports EDGE Football is a TV Channel, NBC Sports EDGE Baseball a News Publisher, Matthew Berry a Professional, Brent Terhune a Comedian, and Untappd an Alcohol brand. No other Sports brand — RotoWire's own subcategory — appears in the top 10. The cross-kind character here is notable: the audience that follows a sports data platform looks, in shape, most like the audience that follows beat reporters and transaction journalists, not other fantasy or stats products.
The flat distribution across this mix suggests RotoWire's audience is defined less by a single adjacent community than by a consistent profile that spans sports media, craft beverage culture, and entertainment — a broad but coherent consumer type.
