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Rumble

Brands
Entertainment Platforms
Playground →Docs

Rumble's top 10 nearest neighbors span journalists, politicians, activists, an education organization, and a humor account — with no single subcategory dominating and scores compressed into a narrow band from 0.86 down to 0.83. That flat distribution is the defining structural feature here: no one neighbor pulls away from the pack.

The shape is flat. Benny leads at 0.86, followed closely by Ashley StClair (0.85), Lauren Boebert (0.85), PragerU (0.84), and Catturd (0.84). Tallying the subcategories across all 10: Politicians appear twice (Lauren Boebert and George Papadopoulos), Journalists twice (Benny and Jack Posobiec), and Activists twice (Ashley StClair and Brandon Straka), with single entries for Education (PragerU), Political Groups (Turning Point USA), Humor Memes and Satire (Catturd), and TV Personalities (Dana Loesch). No other Entertainment Platform — Rumble's own subcategory — appears in the top 10. The neighbor set is almost entirely individual voices and advocacy-adjacent organizations rather than platform peers, which means Rumble's audience shape is defined by the content ecosystem around it, not by structural similarity to other video platforms.

The flat, tightly clustered distribution suggests an audience that is cohesively oriented around a specific political-media ecosystem, with no single figure or format serving as the primary anchor.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rumblevideo", "title": "Rumble", "category": "Brands", "subcategory": "Entertainment Platforms", "resolved": "rumblevideo", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "bennyjohnson", "title": "Benny", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8625, "drivers": [ "M01", "K02", "I01", "Q01", "J02" ] }, { "handle": "stclairashley", "title": "Ashley StClair", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.8499, "drivers": [ "K02", "M01", "I01", "Q01", "F04" ] }, { "handle": "laurenboebert", "title": "Lauren Boebert", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8466, "drivers": [ "M01", "K02", "I01", "Q01", "H04" ] }, { "handle": "prageru", "title": "PragerU", "category": "Organizations", "subcategory": "Education", "similarity": 0.842, "drivers": [ "K02", "I01", "M01", "Q01", "H04" ] }, { "handle": "catturd2", "title": "Catturd", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.8415, "drivers": [ "M01", "K02", "I01", "K01", "Q01" ] }, { "handle": "brandonstraka", "title": "Brandon Straka", "category": "Celebrities and Influencers", "subcategory": "Activists", "similarity": 0.8391, "drivers": [ "K02", "K01", "I01", "Q01", "M01" ] }, { "handle": "jackposobiec", "title": "Jack Posobiec", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.833, "drivers": [ "K02", "I01", "K01", "M01", "Q01" ] }, { "handle": "tpusa", "title": "Turning Point USA", "category": "Organizations", "subcategory": "Political Groups", "similarity": 0.8319, "drivers": [ "K02", "K01", "I01", "Q01", "M01" ] }, { "handle": "georgepapa19", "title": "George Papadopoulos", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.8267, "drivers": [ "K02", "K01", "M01", "I01", "H04" ] }, { "handle": "dloesch", "title": "Dana Loesch", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8261, "drivers": [ "K02", "I01", "Q01", "M01", "K01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: