Playground →
Runnings draws its nearest audiences from agricultural supply retail and farm-and-ranch stores, not from the home improvement and hardware category it occupies. Agricultural Supplies leads the top 10 at 0.92, followed by Atwoods Ranch & Home at 0.88 and Bomgaars at 0.88 — the last of these is the only other Home Improvement and Hardware retailer in the top 10.
The shape is broad: scores run from 0.92 down to 0.84 with no sharp drop-off, and the neighbor set spans six distinct subcategories. Beyond the farm-and-ranch retail core, the top 10 includes two quick-service and bakery restaurant brands — Daylight Donuts at 0.88 and Simple Simon's Pizza at 0.86 — alongside three TV Channels: Sportsman Channel at 0.86, RFD-TV at 0.85, and Outdoor Channel at 0.84. Polaris (Motorcycles, 0.84) and Tractor Supply Co. (Home Improvement and Hardware, 0.84) round out the set. The TV channel presence — specifically hunting, outdoor, and rural-lifestyle programming — is the most structurally notable cross-kind signal in the group.
Taken together, the top 10 describes an audience shaped primarily by rural and agricultural life rather than by general hardware retail, with outdoor media consumption as a consistent secondary marker.
