Share

RuPaul's Drag Race

Marketing Channels
TV Shows
Playground →Docs

The top 10 neighbors of RuPaul's Drag Race span five distinct subcategories — TV Personalities, TV Channels, Entertainment brands, Music platforms, and Reality TV Stars — with no single kind dominating, which is the defining feature of a broad audience shape.

RuPaul (0.96, TV Personality) is the strongest pull by a significant margin, but the set fans out quickly rather than clustering tightly behind one neighbor. Logo (0.91, TV Channel) and World of Wonder (0.90, Entertainment) form a natural production-and-distribution cluster around the show itself. After that, the neighbors diversify: Spotify (0.87, Music) and SoundCloud — further down the list — signal a music-platform thread running through the audience. Trixie Mattel (0.87) is the only Reality TV Star in the top 10, and Laverne Cox (0.85) is one of two Actors, alongside Sarah Paulson at 0.82. BuzzFeed LGBTQ (0.84, Website) and LGBTQ Nation (0.84, News Publisher) round out the set, introducing a media-and-publishing thread. GAY TIMES (0.83, Magazine) and Out Magazine (0.83, Magazine) sit just outside the strict top 10 but confirm the pattern visible within it.

The cross-kind spread — TV, music platforms, celebrity talent, and LGBTQ-focused media all registering above 0.83 — points to an audience whose shape is defined less by a single content category than by a consistent cultural orientation that cuts across formats.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "rupaulsdragrace", "title": "RuPaul's Drag Race", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "rupaulsdragrace", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "rupaul", "title": "RuPaul", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9576, "drivers": [ "I01", "G03", "Q01", "G01", "Q04" ] }, { "handle": "logotv", "title": "Logo", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.9117, "drivers": [ "I01", "Q01", "G03", "G01", "H02" ] }, { "handle": "worldofwonder", "title": "World of Wonder", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.904, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "spotify", "title": "Spotify", "category": "Brands", "subcategory": "Music", "similarity": 0.8736, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "trixiemattel", "title": "Trixie Mattel", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.8685, "drivers": [ "I01", "G03", "H02", "Q01", "G01" ] }, { "handle": "lavernecox", "title": "Laverne Cox", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.8478, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "buzzfeedlgbtq", "title": "BuzzFeed LGBTQ", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8415, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "lgbtqnation", "title": "LGBTQ Nation", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8398, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] }, { "handle": "gaytimesmag", "title": "GAY TIMES", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8314, "drivers": [ "I01", "G03", "Q01", "H02", "I04" ] }, { "handle": "outmagazine", "title": "Out Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8298, "drivers": [ "I01", "G03", "Q01", "G01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: