ReadWrite Audience Graph • Social Signal

The top 10 neighbors for ReadWrite span Tech Personalities, News Publishers, Magazines, and fellow Websites — a mixed cluster with no single subcategory dominating and no score that breaks away from the pack. Similarity here measures how closely another entity's audience composition resembles ReadWrite's; the range across the top 10 runs from 0.97 to 0.97, a band so tight it confirms the flat shape.

The three closest neighbors are Kevin Rose (0.97), Forbes Tech (0.97), and Harvard Business Review (0.97), followed immediately by Tim O'Reilly (0.97) and Guy Kawasaki (0.97). Tallying the subcategories across all 10: Tech Personalities account for three entries — Kevin Rose, Tim O'Reilly, and Guy Kawasaki — while News Publishers contribute two (Forbes Tech and WSJ Tech, 0.97), Magazines two (Harvard Business Review and Inc., 0.97), and Websites two (TechCrunch and ReadWrite's own subcategory peer TechCrunch at 0.97). The tenth slot goes to McKinsey & Company (0.97), a B2B brand — the only non-media, non-personality entry in the set. The cross-kind finding here is notable: roughly a third of the top 10 are individual Tech Personalities rather than publications, suggesting ReadWrite's audience is shaped as much by who they follow as by what they read.

The flat shape across this cluster points to an audience that sits at a stable intersection of tech media and business-oriented content, with no single neighbor pulling significantly harder than the rest.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/rww

{ "handle": "rww", "title": "ReadWrite", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "rww", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kevinrose", "title": "Kevin Rose", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9731, "drivers": [ "G01", "A02", "G03", "J02", "A06" ] }, { "handle": "forbestech", "title": "Forbes Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9726, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] }, { "handle": "harvardbiz", "title": "Harvard Business Review", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9715, "drivers": [ "G01", "A02", "G03", "A01", "J02" ] }, { "handle": "timoreilly", "title": "Tim O'Reilly", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9714, "drivers": [ "G01", "A02", "G03", "A06", "J01" ] }, { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9679, "drivers": [ "G01", "A02", "G03", "J01", "J02" ] }, { "handle": "techcrunch", "title": "TechCrunch", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9678, "drivers": [ "G01", "A02", "G03", "A06", "J01" ] }, { "handle": "inc", "title": "Inc.", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9677, "drivers": [ "G01", "A02", "G03", "J02", "J01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9672, "drivers": [ "G01", "A02", "G03", "J02", "A01" ] }, { "handle": "venturebeat", "title": "VentureBeat", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9662, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] }, { "handle": "mckinsey", "title": "McKinsey & Company", "category": "Brands", "subcategory": "B2B", "similarity": 0.9656, "drivers": [ "G01", "A02", "G03", "A06", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/rww

ReadWrite

Nearest neighbors by audience shape

Raw data