Playground →
The top 10 neighbors for Ryan Lochte span five different subcategories — a distribution that signals a broad audience shape with no single dominant cluster pulling the pattern.
Michael Phelps leads at 0.83, the strongest score in the set, followed by Shaun White at 0.79. Both are Athletes, the same subcategory as Lochte, making them the clearest same-kind matches. But the neighbor set quickly diversifies from there. Eat This, Not That!, a Websites entry, lands third at 0.77 — a cross-kind result that places a health-and-food media property ahead of Olympic-adjacent organizations. Team USA (Sports Teams, 0.75) and NBC Olympics (Sports Leagues, 0.74) follow, representing the institutional Olympics ecosystem. Then the set opens further: Gov. Gary Johnson (Politicians, 0.74), Pinehurst Resort (Hotels, 0.74), The Tonight Show (TV Shows, 0.74), Cris Collinsworth (Athletes, 0.74), and Calvin and Hobbes (Humor Memes and Satire, 0.72) round out the ten. Only three of the ten neighbors share Lochte's Athletes subcategory; the remaining seven span Politicians, Hotels, Websites, Sports Teams, Sports Leagues, TV Shows, and Humor — a genuinely mixed composition with no single cross-kind category dominating.
The broad shape here reflects an audience that overlaps meaningfully with Olympic sports infrastructure and fellow athletes, but also extends into lifestyle media, entertainment, and general-interest content — a wider footprint than a purely sport-specific audience would produce.
