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Safeway's nearest audiences span an unusually wide range of entity types — journalists, activists, casual dining chains, a pharmacy, and a fellow grocery store all land within the top 10, with no single neighbor pulling far ahead of the rest. That breadth is the defining structural fact here: similarity scores measure how closely two entities' audiences resemble each other in composition, and Safeway's top 10 form no tight cluster around one kind.
Safeway Pharmacy is the strongest signal at 0.94, a gap above the rest. After that, the scores compress quickly: Round Table Pizza at 0.77, WikiLeaks at 0.75, Trader Joe's at 0.74, and Matt Taibbi at 0.71. The subcategory mix across the top 10 is striking: Casual Dining (Round Table Pizza, California Pizza Kitchen), Activism (WikiLeaks, Greta Thunberg), Journalists (Matt Taibbi), Bakeries Desserts and Confectioneries (See's Candies), Websites (Pando), and one fellow General Grocery Store in Trader Joe's. That's seven distinct subcategories across ten neighbors — a genuinely cross-kind pattern. The audience Safeway draws looks less like a grocery-store audience and more like a broad, civically engaged, West Coast-inflected consumer base that happens to also shop at a supermarket.
The broad shape here signals an audience without a narrow identity — one that overlaps meaningfully with many different kinds of entities rather than clustering tightly around any single type.
