SAG Awards Audience Graph • Social Signal

The SAG Awards' nearest audiences are a dense mix of entertainment trade press, film industry infrastructure, and fashion magazines — with no single neighbor pulling far ahead of the rest.

The shape is flat: the top 10 spans a 0.93-point range, from The Hollywood Reporter at 0.95 down to Golden Globe Awards at 0.92. Deadline Hollywood (0.94) and Variety (0.94) sit just behind THR, forming a tight cluster of entertainment trade publications. Sundance Film Festival (0.94) and Magnolia Pictures (0.93) extend the pattern into film industry organizations and studios. Stage 32 (0.93) — a platform for working film and TV professionals — reinforces the industry-practitioner thread running through the set. Margaret Cho (0.93) is the one comedian in the top 10, and IndieWire (0.93) adds another trade website to the mix. The Golden Globes round out the set as the only other awards ceremony in the top 10.

Tallying subcategories across the 10 neighbors: three are Websites (Deadline, Stage 32, IndieWire), two are Magazines (THR, Variety), two are Events and Awards (Sundance, Golden Globes), one is a Film Studio (Magnolia Pictures), one is a Comedian (Margaret Cho), and one is a TV Show (The Black List — the only neighbor sharing the SAG Awards' own subcategory). The center entity's own kind, TV Shows, appears just once in the top 10.

The overall picture is an audience shaped primarily by entertainment industry engagement — trade readers, festival followers, and film professionals — rather than by general awards-show viewership.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sagawards

{ "handle": "sagawards", "title": "SAG Awards", "category": "Marketing Channels", "subcategory": "TV Shows", "resolved": "sagawards", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thr", "title": "The Hollywood Reporter", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9521, "drivers": [ "I01", "G03", "A02", "Q01", "G01" ] }, { "handle": "deadline", "title": "Deadline Hollywood", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9433, "drivers": [ "G03", "I01", "A02", "Q01", "G01" ] }, { "handle": "variety", "title": "Variety", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9387, "drivers": [ "I01", "G03", "A02", "Q01", "G01" ] }, { "handle": "sundancefest", "title": "Sundance Film Festival", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9387, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "magnoliapics", "title": "Magnolia Pictures", "category": "Brands", "subcategory": "Film Studios", "similarity": 0.9281, "drivers": [ "I01", "G03", "A02", "Q01", "G01" ] }, { "handle": "stage32", "title": "Stage 32", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9278, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "margaretcho", "title": "Margaret Cho", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9253, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "indiewire", "title": "IndieWire", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.925, "drivers": [ "I01", "G03", "A02", "Q01", "G01" ] }, { "handle": "goldenglobes", "title": "Golden Globe Awards", "category": "Organizations", "subcategory": "Events and Awards", "similarity": 0.9246, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] }, { "handle": "voguemagazine", "title": "Vogue Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9244, "drivers": [ "I01", "G03", "Q01", "A02", "G01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sagawards

SAG Awards

Nearest neighbors by audience shape

Raw data