Playground →
At 0.97, Mark Ingram II sits at the top of the Saints' neighbor set — and the two peaks of this audience bridge individual athletes and college football programs in nearly equal measure.
The shape is two-peak. The first cluster is built around Saints-adjacent and Gulf South athletes: Mark Ingram II (0.97), Leonard Fournette (0.96), Sean Payton (0.96), Alvin Kamara (0.92), and Drew Brees (0.91) — all Athletes by subcategory. The second peak is college football: LSU Football (0.97) and Alabama Football (0.90) score nearly as high as the individual athletes, with Jalen Hurts (0.90) bridging both clusters. Of the top 10 neighbors, seven are Athletes and three are Sports Teams — the Saints' own subcategory. No neighbor in the top 10 falls outside the sports orbit entirely; Kevin Gates (0.90, Musicians and Bands) is the lone non-athlete, non-team entry, and 247Sports (0.90) and Rivals (0.89) — both Websites — round out the set as college recruiting platforms that naturally sit at the intersection of the two peaks. The New Orleans Pelicans (0.90) are the only other professional sports team in the top 10.
This two-peak structure — Saints players on one side, SEC-region college programs on the other — points to an audience defined less by a single franchise and more by a regional football culture that spans the NFL and college game simultaneously.
