Salesforce Audience Graph • Social Signal

The top 10 neighbors for Salesforce span B2B research firms, tech personalities, enterprise software brands, and business media — with no single entity pulling far ahead of the rest. Similarity scores run from 0.96 (Guy Kawasaki) down to 0.95 (Glassdoor), a range of just 0.01 across all ten positions. That compressed band is the defining structural fact here.

The shape is flat. Five of the ten neighbors are B2B brands: Gartner (0.96), Forrester (0.96), Deloitte US (0.96), Accenture (0.95), and Marketo (0.95). Two are websites — CIO.com (0.95) and GrowthHackers (0.95) — oriented toward enterprise and marketing practitioners. One is a Technology brand: Tableau Software (0.95), which shares Salesforce's own subcategory. One is an Education organization: TED Talks (0.95). And the top-ranked neighbor, Guy Kawasaki (0.96), is a Tech Personality — the only Celebrities and Influencers entry in the top 10.

The cross-kind composition is notable: only Tableau shares Salesforce's Technology subcategory, while the majority of the cluster is B2B services and research. The audience that looks most like Salesforce's is one that follows analyst firms, consulting brands, and enterprise media — not primarily other software products.

This flat, B2B-anchored cluster points to an audience defined by professional function rather than product category.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/salesforce

{ "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "resolved": "salesforce", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "guykawasaki", "title": "Guy Kawasaki", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9592, "drivers": [ "G01", "A06", "A02", "A01", "A03" ] }, { "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "similarity": 0.9581, "drivers": [ "A03", "A06", "A01", "G01", "J01" ] }, { "handle": "forrester", "title": "Forrester", "category": "Brands", "subcategory": "B2B", "similarity": 0.9581, "drivers": [ "G01", "A03", "A01", "A06", "A02" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.9579, "drivers": [ "A06", "G01", "A03", "A02", "A01" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.953, "drivers": [ "A06", "A03", "A01", "G01", "A02" ] }, { "handle": "tableau", "title": "Tableau Software", "category": "Brands", "subcategory": "Technology", "similarity": 0.9528, "drivers": [ "A06", "G01", "A03", "G03", "A02" ] }, { "handle": "tedtalks", "title": "TED Talks", "category": "Organizations", "subcategory": "Education", "similarity": 0.9508, "drivers": [ "G01", "A02", "G03", "A03", "A01" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9508, "drivers": [ "A06", "G01", "A03", "A02", "A01" ] }, { "handle": "growthhackers", "title": "GrowthHackers", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9499, "drivers": [ "G01", "A02", "A01", "A06", "A03" ] }, { "handle": "glassdoor", "title": "Glassdoor", "category": "Brands", "subcategory": "Other", "similarity": 0.9496, "drivers": [ "A06", "G01", "A02", "A03", "G02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/salesforce

Salesforce

Nearest neighbors by audience shape

Raw data