Sally Beauty Supply Audience Graph • Social Signal

The strongest audience signal for Sally Beauty Supply in the top 10 comes not from another beauty retailer but from Pokémon GO News, at 0.83 — a video game franchise account with no obvious thematic connection to professional hair color or nail supplies.

The shape here is broad: scores run from 0.83 down to 0.78 across the top 10, with no single neighbor pulling far ahead of the rest. Four of the ten neighbors are Video Game Franchises — Pokémon GO News (0.83), Halo (0.81), Fall Guys (0.80), and EA Star Wars (0.79) — making that subcategory the dominant cluster. Pokémon (0.79, subcategory: Entertainment) extends the gaming-adjacent pull. The remaining five neighbors span MrBeast (0.79, Lifestyle influencer), The Meltdown (0.79, QSR), Logic (0.79, Musicians and Bands), Ethan Klein (0.78, Comedians), and Funko (0.78, Toys and Games). Not one neighbor in the top 10 shares Sally Beauty Supply's own subcategory of Beauty and Cosmetics — the audience shape is defined entirely by cross-kind overlap.

What this reveals is an audience whose composition aligns with gaming franchises, internet entertainment, and pop-culture collectibles far more than with the beauty retail space the brand occupies.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sally-beauty-supply

{ "handle": "sally-beauty-supply", "title": "Sally Beauty Supply", "category": "Retail", "subcategory": "Beauty and Cosmetics", "resolved": "sally-beauty-supply", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "pokemongonews", "title": "Pokémon GO News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8329, "drivers": [ "E03", "P03", "J02", "P06", "G01" ] }, { "handle": "halo", "title": "Halo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8089, "drivers": [ "A01", "G01", "A02", "J02", "P03" ] }, { "handle": "fallguysgame", "title": "Fall Guys(Game)", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8006, "drivers": [ "P03", "A02", "E03", "A01", "J02" ] }, { "handle": "eastarwars", "title": "EA Star Wars", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.7931, "drivers": [ "A02", "G01", "J02", "A01", "E03" ] }, { "handle": "pokemon", "title": "Pokémon", "category": "Brands", "subcategory": "Entertainment", "similarity": 0.7867, "drivers": [ "P03", "E03", "A01", "J02", "A02" ] }, { "handle": "mrbeastyt", "title": "MrBeast", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.7866, "drivers": [ "G01", "A02", "A01", "Q04", "G03" ] }, { "handle": "meltdown", "title": "The Meltdown", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.7862, "drivers": [ "J02", "A01", "E03", "P04", "Q04" ] }, { "handle": "logic301", "title": "Logic", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.7853, "drivers": [ "E03", "P04", "P03", "J02", "A02" ] }, { "handle": "h3h3productions", "title": "Ethan Klein", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7832, "drivers": [ "P03", "E03", "J02", "Q02", "E02" ] }, { "handle": "originalfunko", "title": "Funko", "category": "Brands", "subcategory": "Toys and Games", "similarity": 0.7807, "drivers": [ "E03", "P03", "J02", "A01", "A02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sally-beauty-supply

Sally Beauty Supply

Nearest neighbors by audience shape

Raw data