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Sam Heughan

Celebrities and Influencers
Actors
Playground →Docs

Outlander dominates Sam Heughan's top 10 at 0.94 — but the remaining nine neighbors span TV personalities, politicians, fashion brands, and fitness companies, with no other actor appearing in the set.

The shape is broad: scores run from 0.94 down to 0.74 across the top 10, with no sharp drop-off after the first position. Outlander Writers (0.83) holds second, a website subcategory that reinforces the show's gravitational pull on this audience. After that, the neighbor set diverges sharply by kind. Ron Paul (0.80) is a Politician; Life is Good (0.77) is a Fashion brand; James May (0.77) is a TV Personality. The Duke and Duchess of Cambridge (0.75), classified as Government Officials, and WW (0.75), a Fitness brand, round out the mid-tier. Weather Underground (0.74), a Website, and Heather Dubrow (0.74) and Chris Harrison (0.74), both Reality TV Stars and TV Personalities respectively, complete the ten. Sam Heughan's own subcategory — Actors — has zero representatives in the top 10; the audience's shape is defined almost entirely by the one show he is associated with, plus a wide scatter of TV personalities, lifestyle brands, and political figures that share no obvious thematic thread.

That scatter, combined with the commanding lead of a single TV show, points to an audience organized around a specific fandom rather than around the actor's category as a whole.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "samheughan", "title": "Sam Heughan", "category": "Celebrities and Influencers", "subcategory": "Actors", "resolved": "samheughan", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "outlander_starz", "title": "Outlander", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.9413, "drivers": [ "N03", "O04", "P02", "P05", "P03" ] }, { "handle": "outlanderwriter", "title": "Outlander Writers", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8256, "drivers": [ "N03", "O04", "P02", "K01", "P06" ] }, { "handle": "ronpaul", "title": "Ron Paul", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8014, "drivers": [ "N03", "O04", "P02", "P05", "P06" ] }, { "handle": "lifeisgood", "title": "Life is Good", "category": "Brands", "subcategory": "Fashion", "similarity": 0.7747, "drivers": [ "N03", "P03", "P02", "E03", "P06" ] }, { "handle": "mrjamesmay", "title": "James May", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7687, "drivers": [ "N03", "O04", "Q08", "P03", "P05" ] }, { "handle": "kensingtonroyal", "title": "The Duke and Duchess of Cambridge", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.7496, "drivers": [ "N03", "O04", "P02", "P03", "P05" ] }, { "handle": "ww_us", "title": "WW", "category": "Brands", "subcategory": "Fitness", "similarity": 0.7452, "drivers": [ "N03", "P02", "P06", "P05", "P03" ] }, { "handle": "wunderground", "title": "Weather Underground", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7443, "drivers": [ "N03", "P03", "P02", "O04", "E02" ] }, { "handle": "heatherdubrow", "title": "Heather Dubrow", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.7407, "drivers": [ "N03", "H04", "P03", "P04", "Q08" ] }, { "handle": "chrisbharrison", "title": "Chris Harrison", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7378, "drivers": [ "N03", "O04", "P06", "P03", "P02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: