Sam Sanders Audience Graph • Social Signal

The top 10 neighbors for Sam Sanders span podcasts, non-profits, news publishers, and fellow journalists — with no single neighbor pulling far ahead of the rest.

The shape is flat: scores run from 0.98 (This American Life) down to 0.97 (Planned Parenthood), a band of less than one percentage point across the top five. Radiolab (0.98) and NPR Music (0.98) sit just behind This American Life, followed by You're Wrong About... (0.98) and All Songs Considered (0.97). Tallying subcategories across the top 10: four neighbors are Podcasts and Radio, one is a News Publisher (NPR Music), two are Non-Profit organizations (Planned Parenthood and ProPublica), one is a Journalist (Ira Glass, 0.97), one is a Magazine (CityLab, 0.97), and one is also a Journalist (Jamelle Bouie, 0.97). That makes two fellow journalists in the top 10 — Ira Glass and Jamelle Bouie — alongside a dominant cluster of public-radio and podcast properties. The non-profit presence (Planned Parenthood at 0.98, ProPublica at 0.97) is the cross-kind finding worth noting: civic organizations sit as close to this audience as any media brand.

The overall picture is an audience defined by public-radio sensibility and civic engagement, distributed evenly across formats rather than anchored to any single outlet or personality.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/samsanders

{ "handle": "samsanders", "title": "Sam Sanders", "category": "Celebrities and Influencers", "subcategory": "Journalists", "resolved": "samsanders", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9788, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9769, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "nprmusic", "title": "NPR Music", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9765, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "ppfa", "title": "Planned Parenthood", "category": "Organizations", "subcategory": "Non-Profit", "similarity": 0.9758, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "yourewrongabout", "title": "You're Wrong About...", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9751, "drivers": [ "G03", "G01", "A02", "I01", "H02" ] }, { "handle": "allsongs", "title": "All Songs Considered", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9739, "drivers": [ "A02", "G03", "G01", "H02", "I01" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9727, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "citylab", "title": "CityLab", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9716, "drivers": [ "G03", "A02", "G01", "H02", "I01" ] }, { "handle": "jbouie", "title": "Jamelle Bouie", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9716, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] }, { "handle": "ppact", "title": "Planned Parenthood Action", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9707, "drivers": [ "G03", "A02", "G01", "I01", "H02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/samsanders

Sam Sanders

Nearest neighbors by audience shape

Raw data