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Sam's Club

Brands
Grocery and Superstores
Playground →Docs

Nine of Sam's Club's ten nearest neighbors are restaurants — not other warehouse clubs, not general retailers, not grocery chains. The top 10 form a tight band of casual and quick-service dining brands, running from Olive Garden at 0.94 down to Little Caesars Pizza at 0.91, with scores compressed into a 0.03-point range that confirms the flat shape: no single neighbor dominates, and the cluster holds together as a type rather than a hierarchy.

The restaurant lineup spans sit-down chains — Olive Garden (0.94), Papa John's Pizza (0.93), Dairy Queen (0.92), Applebee's Grill + Bar (0.92), Red Lobster (0.92) — and quick-service brands like Sonic Drive-In (0.93), Subway (0.92), and Pizza Hut (0.92). The lone Grocery and Superstores neighbor is Walmart (social) at 0.92 — the only entry that shares Sam's Club's own subcategory in the top 10. No other warehouse or club-format retailer appears in the set.

The overall picture is an audience whose shape aligns tightly with mainstream American dining brands rather than with the retail category Sam's Club itself occupies.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "samsclub", "title": "Sam's Club", "category": "Brands", "subcategory": "Grocery and Superstores", "resolved": "samsclub", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "olivegarden", "title": "Olive Garden", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9412, "drivers": [ "Q05", "O04", "O03", "A02", "G01" ] }, { "handle": "papajohns", "title": "Papa John's Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9317, "drivers": [ "O03", "O04", "Q05", "N04", "G01" ] }, { "handle": "sonicdrivein", "title": "Sonic Drive-In", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9302, "drivers": [ "Q05", "O04", "O03", "N02", "G01" ] }, { "handle": "dairyqueen", "title": "Dairy Queen", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9243, "drivers": [ "O04", "Q05", "O03", "A02", "N04" ] }, { "handle": "walmart_social", "title": "Walmart (social)", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.9202, "drivers": [ "O03", "Q05", "O04", "N04", "A02" ] }, { "handle": "applebees", "title": "Applebee's Grill + Bar", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.92, "drivers": [ "Q05", "O04", "O03", "G01", "A02" ] }, { "handle": "subway_social", "title": "Subway (social)", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9196, "drivers": [ "O04", "O03", "Q05", "A02", "G01" ] }, { "handle": "pizzahut", "title": "Pizza Hut", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9167, "drivers": [ "O04", "Q05", "O03", "N04", "A02" ] }, { "handle": "redlobster", "title": "Red Lobster", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9158, "drivers": [ "O04", "Q05", "O03", "A02", "G01" ] }, { "handle": "littlecaesars", "title": "Little Caesars Pizza", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.9126, "drivers": [ "O03", "O04", "Q05", "N04", "G01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: