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At 0.8740, Commercial Real Estate sits eighth in Samsonite's top 10 — the only non-apparel, non-retail entity in the set, and the structural second peak in an otherwise fashion-brand neighborhood.
The shape is two-peak. The first cluster is dense: Lucky Brand (0.92), Calvin Klein (0.91), Tommy Hilfiger (0.91), and Cole Haan (0.90) form a tight band of general apparel brands at the top, with Lacoste (0.85) anchoring the same group at position 10. Five of the ten neighbors carry the Apparel / General subcategory — a clear majority. The second cluster is smaller but structurally distinct: Coach (0.88) and Pandora (0.87) share Samsonite's own Jewelry and Accessories subcategory, while Sunglass Hut (0.88) adds an Eyewear neighbor. Then Commercial Real Estate breaks the pattern entirely, followed closely by MAC Cosmetics (0.87) from Retail / Beauty and Cosmetics — two neighbors whose audiences resemble Samsonite's despite having no categorical overlap with the rest of the set.
The two-peak structure suggests Samsonite's audience is anchored in mainstream apparel shoppers but carries a secondary segment whose consumption pattern aligns with commercial and lifestyle retail contexts well outside the luggage aisle.
