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Samsung Business USA

Brands
Technology
Playground →Docs

Samsung Business USA's nearest audiences contain no other Technology brands in the top 10 — the set spans eight different subcategories, none of them the center entity's own.

The shape is broad: scores run from 0.89 down to 0.84 with no single dominant neighbor pulling far ahead of the rest. Comcast Business leads at 0.89, the only Telecommunications entry in the top 10. From there the neighbors scatter across categories that share no obvious thematic thread: The UPS Store at 0.87 and Aberdeen Standard Investments US at 0.84 represent logistics and finance respectively, while The Real (0.86), MTV2 (0.86), STARZ (0.85), and Wild 'N Out (0.84) account for two TV shows and two TV channels. The Source Magazine (0.85) and Warner Records (0.84) add a music-media strand, and KalaniBallFree (0.84) is the lone athlete in the set. The dominant subcategory pairing — TV Shows and TV Channels — accounts for only four of the ten slots, and no single industry cluster controls the neighborhood.

What the broad shape reveals is an audience that doesn't map cleanly onto any one media or commercial vertical — the same people who follow a B2B tech account also index toward entertainment channels, a hip-hop magazine, a shipping retailer, and an investment firm.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "samsungbizusa", "title": "Samsung Business USA", "category": "Brands", "subcategory": "Technology", "resolved": "samsungbizusa", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "comcastbusiness", "title": "Comcast Business", "category": "Brands", "subcategory": "Telecommunications", "similarity": 0.8913, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] }, { "handle": "theupsstore", "title": "The UPS Store", "category": "Brands", "subcategory": "Other", "similarity": 0.8676, "drivers": [ "O04", "Q08", "Q02", "Q05", "Q04" ] }, { "handle": "therealdaytime", "title": "The Real", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8629, "drivers": [ "O04", "Q04", "Q08", "Q02", "Q05" ] }, { "handle": "mtv2", "title": "MTV2", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8572, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "thesource", "title": "The Source Magazine", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8534, "drivers": [ "O04", "Q04", "Q08", "Q02", "Q05" ] }, { "handle": "starz", "title": "STARZ", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.8458, "drivers": [ "O04", "Q02", "Q04", "Q08", "Q05" ] }, { "handle": "kalaniballfree", "title": "KalaniBallFree", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8433, "drivers": [ "O04", "Q08", "Q04", "Q05", "Q02" ] }, { "handle": "warnerrecords", "title": "Warner Records", "category": "Brands", "subcategory": "Music", "similarity": 0.8433, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "asinvestmentsus", "title": "Aberdeen Standard Investments US", "category": "Brands", "subcategory": "Finance", "similarity": 0.8426, "drivers": [ "O04", "Q02", "Q08", "Q04", "Q05" ] }, { "handle": "wildnout", "title": "Wild 'N Out", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8409, "drivers": [ "O04", "Q08", "Q02", "Q04", "Q05" ] } ] }
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