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SAP

Brands
B2B
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SAP's top 10 neighbors form a tight, undifferentiated cluster — scores run from 0.94 down to 0.91 with no single dominant pull and no sharp drop-off between positions. The shape is flat: a dense band of enterprise-facing entities where no one neighbor stands out structurally.

Tallying the subcategories across the top 10 confirms the composition: five are B2B brands — IBM Data and AI (0.94), Deloitte US (0.92), IDC (0.91), Accenture (0.91), and IBM Cloud (0.91) — two are Technology brands — Salesforce (0.93) and Oracle (0.93) — one is a Healthcare brand — Abbott (0.93) — one is a Website — CIO.com (0.92) — and one is a Professional in the Celebrities and Influencers category — Satya Nadella (0.92). The B2B and Technology subcategories together account for seven of the ten neighbors, anchoring the cluster firmly in enterprise software and services. Abbott's presence at 0.93 is the one cross-sector signal in the top 10, suggesting the audience shape extends into large-cap corporate environments beyond pure technology.

The flat distribution across this cluster indicates SAP draws an audience whose composition is broadly shared across the enterprise technology and professional services landscape, with no single adjacent entity claiming a disproportionate share of that overlap.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "sap", "title": "SAP", "category": "Brands", "subcategory": "B2B", "resolved": "sap", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "ibmdata", "title": "IBM Data and AI", "category": "Brands", "subcategory": "B2B", "similarity": 0.9394, "drivers": [ "A06", "A03", "A01", "G01", "A04" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.9318, "drivers": [ "A06", "A03", "G01", "A01", "A04" ] }, { "handle": "abbottnews", "title": "Abbott", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.9317, "drivers": [ "A06", "A03", "G01", "A04", "A01" ] }, { "handle": "oracle", "title": "Oracle", "category": "Brands", "subcategory": "Technology", "similarity": 0.9311, "drivers": [ "A06", "A03", "G02", "G01", "A01" ] }, { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9207, "drivers": [ "A06", "A03", "A01", "G01", "A04" ] }, { "handle": "satyanadella", "title": "Satya Nadella", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9163, "drivers": [ "A06", "A03", "G01", "G02", "A02" ] }, { "handle": "deloitteus", "title": "Deloitte US", "category": "Brands", "subcategory": "B2B", "similarity": 0.915, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.9147, "drivers": [ "A06", "A03", "A01", "A04", "G01" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9114, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] }, { "handle": "ibmcloud", "title": "IBM Cloud", "category": "Brands", "subcategory": "B2B", "similarity": 0.9067, "drivers": [ "A06", "A03", "G01", "A01", "A02" ] } ] }
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