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Savannah Guthrie

Celebrities and Influencers
TV Personalities
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Savannah Guthrie's top 10 nearest neighbors form a tight, undifferentiated band — scores run from 0.94 down to 0.90 with no single dominant pull and no sharp drop-off between positions. The cluster's composition tells the real story: it spans TV Personalities, Journalists, Politicians, Authors, Professionals, a Government Official, and one Magazine, with no subcategory commanding a clear majority.

The two nearest neighbors are fellow TV Personalities Natalie Morales (0.94) and Willie Geist (0.94), followed by TV Personality Tom Brokaw (0.92). But the same-kind cluster ends there: the remaining seven positions belong to other subcategories. Magazine Real Simple (0.91) sits at fourth, ahead of Journalist Brian Williams (0.91), Author Jon Meacham (0.91), Politician Claire McCaskill (0.91), Professional Frank Luntz (0.91), and Journalist Kirsten Powers (0.90). Only three of the ten share Guthrie's own TV Personalities subcategory; the rest are journalists, political figures, and adjacent media — a cross-kind mix rather than a same-kind cluster.

The flat shape here reflects an audience that distributes its attention broadly across news-adjacent personalities and media, without concentrating on any single type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "savannahguthrie", "title": "Savannah Guthrie", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "resolved": "savannahguthrie", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nmoralesnbc", "title": "Natalie Morales", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9428, "drivers": [ "A02", "G01", "P03", "P02", "A01" ] }, { "handle": "williegeist", "title": "Willie Geist", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9427, "drivers": [ "A02", "A01", "G01", "J02", "P02" ] }, { "handle": "tombrokaw", "title": "Tom Brokaw", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9232, "drivers": [ "A02", "A01", "G01", "J02", "J01" ] }, { "handle": "realsimple", "title": "Real Simple", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9136, "drivers": [ "A02", "A01", "G01", "J01", "J02" ] }, { "handle": "bwilliams", "title": "Brian Williams", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9109, "drivers": [ "A02", "G01", "A01", "G03", "J02" ] }, { "handle": "jmeacham", "title": "Jon Meacham", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9107, "drivers": [ "A02", "A01", "G01", "J02", "J01" ] }, { "handle": "clairecmc", "title": "Claire McCaskill", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9099, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "frankluntz", "title": "Frank Luntz", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.9058, "drivers": [ "A02", "A01", "G01", "J02", "J01" ] }, { "handle": "kirstenpowers", "title": "Kirsten Powers", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9049, "drivers": [ "A02", "A01", "J02", "G01", "J01" ] }, { "handle": "sykescharlie", "title": "Charlie Sykes", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9046, "drivers": [ "A02", "A01", "G01", "J02", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: