Playground →
Save the Children US sits inside a broad, undifferentiated audience neighborhood — the top 10 neighbors span five distinct subcategories with no single dominant cluster, and the scores compress into a narrow band from 0.88 down to 0.85.
The shape is flat. Entertainment Weekly leads at 0.88, followed closely by InStyle (0.87) and Vogue Magazine (0.87) — three fashion and entertainment magazines that form the most visible thread in the set. Yahoo News (0.87) and CNN (0.86) add a news-publisher strand, joined by CBS News (0.86). Rounding out the ten are Citi (0.86), a Finance brand; Gap (social) (0.85), Fashion; World News Tonight (0.85), a TV Show; and Change.org (0.85), an Activism organization. That last entry is the only neighbor sharing a broadly civic orientation with Save the Children, and it sits at the bottom of the ten rather than the top. The dominant subcategories — Magazines and News Publishers — account for six of the ten slots, while fellow Non-Profits are absent from the top 10 entirely.
The cross-kind character of this neighborhood is the defining feature: the audience that follows Save the Children US most closely also follows mainstream media brands and fashion titles, not peer humanitarian organizations.
