Sports Business Journal Audience Graph • Social Signal

Sports Business Journal's ten nearest neighbors span journalists, podcasts, a magazine, and two apparel brands — a mix that cuts across category lines without any single subcategory dominating the set.

The shape is flat: scores run from 0.94 down to 0.92, a band of less than two points across all ten positions. Journalists make up the plurality — Steve Inskeep (0.94), Bill Simmons (0.93), Kai Ryssdal (0.93), Mary Louise Kelly (0.92), and Nina Totenberg (0.92) — but they share the cluster with two podcasts, Men in Blazers (0.93) and Morning Edition (0.92), a newsletter in Morning Brew (0.92), and two apparel brands, Anthropologie (0.93) and Lululemon (0.92). No other News Publisher — Sports Business Journal's own subcategory — appears in the top 10. The apparel entries are the structural surprise: audience shape here is not defined by sports media adjacency alone but by something the journalists, podcasts, and lifestyle brands all share in their composition.

The flat distribution and cross-category mix point to an audience defined less by a single content niche than by a consistent demographic profile that cuts across journalism, audio, and upscale retail.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/sbjsbd

{ "handle": "sbjsbd", "title": "Sports Business Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "resolved": "sbjsbd", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.94, "drivers": [ "A02", "A01", "G01", "H02", "J01" ] }, { "handle": "billsimmons", "title": "Bill Simmons", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9291, "drivers": [ "G01", "A01", "A02", "H02", "J01" ] }, { "handle": "meninblazers", "title": "Men in Blazers", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9274, "drivers": [ "A01", "H02", "G01", "A02", "J01" ] }, { "handle": "kairyssdal", "title": "Kai Ryssdal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9274, "drivers": [ "A01", "A02", "G01", "J01", "H02" ] }, { "handle": "anthropologie", "title": "Anthropologie", "category": "Apparel", "subcategory": "Womens Apparel", "similarity": 0.9261, "drivers": [ "A01", "A02", "G01", "J01", "H02" ] }, { "handle": "nprkelly", "title": "Mary Louise Kelly", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.924, "drivers": [ "A02", "A01", "G01", "J01", "H02" ] }, { "handle": "morningbrew", "title": "Morning Brew", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.9231, "drivers": [ "G01", "A02", "A01", "H02", "J01" ] }, { "handle": "lululemon", "title": "Lululemon", "category": "Brands", "subcategory": "Fashion", "similarity": 0.9227, "drivers": [ "G01", "A01", "A02", "H02", "J01" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9221, "drivers": [ "G01", "A02", "A01", "H02", "J01" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9203, "drivers": [ "A02", "G01", "A01", "H02", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/sbjsbd

Sports Business Journal

Nearest neighbors by audience shape

Raw data