Playground →
SB Nation's top 10 neighbors span five distinct subcategories — Websites, News Publishers, Journalists, Podcasts and Radio, and one TV Personality — with no single type dominating and scores compressed into a narrow band from 0.88 down to 0.83.
The shape is flat: SB Nation GIF leads at 0.88, followed closely by Sports Business Journal at 0.87 and journalists Darren Rovell (0.86) and Mina Kimes (0.86). None of these pull away from the pack. The subcategory mix is telling: three of the top 10 are Journalists, two are Websites (including SB Nation GIF, which shares SB Nation's own subcategory), two are News Publishers, two are Podcasts and Radio (Men in Blazers at 0.85 and 1A at 0.83 — notably a public radio program, not a sports outlet), and one is a TV Personality (Katie Nolan at 0.84). The presence of Inside Higher Ed at 0.84 — an academic trade publication with no sports connection — alongside sports-adjacent journalists and podcasts signals that the audience shape here is defined less by sports content specifically and more by a broader media-literate, text-and-audio-native profile. Ladies And Gentlemen, The Weekend, a Humor Memes and Satire account, also appears at 0.84, reinforcing that the overlap extends into general online media consumption rather than sports fandom alone.
The flat distribution across these subcategories suggests SB Nation draws an audience whose shape is recognizable to a wide range of editorial and journalistic properties, not just sports media peers.
