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Science Friday

Marketing Channels
Podcasts and Radio
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Science Friday's top 10 neighbors span podcasts and radio, journalists, websites, an activism organization, and a politician — no single subcategory dominates, and the scores compress into a narrow band from 0.96 down to 0.95.

The shape is flat: Wait Wait Don't Tell Me leads at 0.96, followed closely by NPR Science Desk at 0.96 and Morning Edition at 0.95. Four of the top 10 are fellow Podcasts and Radio entries, which makes Science Friday's own subcategory the most represented kind — but only by a slim margin. The remaining six slots go to March For Science (Organizations / Activism, 0.95), Nina Totenberg (Journalists, 0.95), Hidden Brain (Podcasts and Radio, 0.95), The Onion (Websites, 0.95), Steve Inskeep (Journalists, 0.95), and PolitiFact (Websites, 0.95). The two Journalists and two Websites entries each match the radio programs in score, which means the audience shape Science Friday shares with a fact-checking site is essentially indistinguishable from the shape it shares with a sister NPR program. Pete Buttigieg (Politicians, 0.95) rounds out the ten, the only politician in the set.

The flat distribution across podcasts, journalists, websites, activism, and politics points to an audience that is not defined by a single media format or topic lane — it is a cross-kind cluster held together by something other than content type.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "scifri", "title": "Science Friday", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "scifri", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "waitwait", "title": "Wait Wait Don't Tell Me", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9629, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "nprscience", "title": "NPR Science Desk", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9614, "drivers": [ "G01", "A02", "G03", "H02", "H04" ] }, { "handle": "morningedition", "title": "Morning Edition", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9539, "drivers": [ "A02", "G01", "G03", "H02", "H01" ] }, { "handle": "marchforscience", "title": "March For Science", "category": "Organizations", "subcategory": "Activism", "similarity": 0.9532, "drivers": [ "A02", "G03", "G01", "H01", "H02" ] }, { "handle": "ninatotenberg", "title": "Nina Totenberg", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9521, "drivers": [ "G01", "A02", "G03", "J01", "H02" ] }, { "handle": "hiddenbrain", "title": "Hidden Brain", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9504, "drivers": [ "G01", "G03", "A02", "H01", "J01" ] }, { "handle": "theonion", "title": "The Onion", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.95, "drivers": [ "G01", "A02", "G03", "H02", "H01" ] }, { "handle": "nprinskeep", "title": "Steve Inskeep", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9498, "drivers": [ "A02", "G01", "G03", "J01", "H02" ] }, { "handle": "politifact", "title": "PolitiFact", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9491, "drivers": [ "G01", "G03", "A02", "H02", "H01" ] }, { "handle": "petebuttigieg", "title": "Pete Buttigieg", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.946, "drivers": [ "A02", "G01", "G03", "H02", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: