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Scott Walker

Celebrities and Influencers
Politicians
Playground →Docs

Scott Walker's top 10 nearest neighbors are a golf roster, not a political one. Similarity here measures how closely two entities' audiences resemble each other in composition — a score of 0.84 means the audiences look nearly identical in shape, regardless of what the entities themselves are.

The shape is flat: scores run from 0.8285 to 0.8439, a band of roughly 0.015 with no single dominant neighbor. Chuck Grassley (0.84) is the only fellow Politician in the top 10, and his score is barely above the rest. Five of the remaining nine neighbors are Athletes — Zach Johnson (0.84), Rory McIlroy (0.84), Phil Mickelson (0.83), Brooks Koepka (0.83), and Dustin Johnson (0.83) — all professional golfers. The remaining three are golf-adjacent: PUMA GOLF (0.84, Fashion), PGA TOUR LIVE (0.83, TV Shows), and Nike Golf (0.83, Fitness), plus PGA Tour (0.83, Sports Leagues). In total, nine of the ten nearest neighbors are golf entities of one kind or another.

The flat, golf-saturated cluster indicates that Walker's audience is shaped far more by golf fandom than by political affiliation — the one structural signal that cuts across nearly every neighbor in the set.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "scottwalker", "title": "Scott Walker", "category": "Celebrities and Influencers", "subcategory": "Politicians", "resolved": "scottwalker", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "chuckgrassley", "title": "Chuck Grassley", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8439, "drivers": [ "L02", "M01", "N03", "K02", "P02" ] }, { "handle": "pumagolf", "title": "PUMA GOLF", "category": "Brands", "subcategory": "Fashion", "similarity": 0.8411, "drivers": [ "N03", "B03", "P02", "P06", "P04" ] }, { "handle": "zachjohnsonpga", "title": "Zach Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8385, "drivers": [ "L02", "B03", "P02", "F03", "P06" ] }, { "handle": "mcilroyrory", "title": "Rory McIlroy", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8373, "drivers": [ "P02", "B03", "P03", "N03", "P04" ] }, { "handle": "philmickelson", "title": "Phil Mickelson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8339, "drivers": [ "N03", "B03", "P06", "P02", "P03" ] }, { "handle": "bkoepka", "title": "Brooks Koepka", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8339, "drivers": [ "B03", "N03", "P02", "P06", "P03" ] }, { "handle": "pgatourlive", "title": "PGA TOUR LIVE", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8338, "drivers": [ "N03", "A06", "B03", "P02", "P06" ] }, { "handle": "nikegolf", "title": "Nike Golf", "category": "Brands", "subcategory": "Fitness", "similarity": 0.8296, "drivers": [ "N03", "P02", "P06", "B03", "A06" ] }, { "handle": "djohnsonpga", "title": "Dustin Johnson", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8291, "drivers": [ "N03", "B03", "P02", "P03", "P04" ] }, { "handle": "pgatour", "title": "Pga Tour", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.8285, "drivers": [ "N03", "B03", "P03", "P02", "Q01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: