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Scotty McCreery

Celebrities and Influencers
Musicians and Bands
Playground →Docs

The top 10 neighbors split between country musicians and the Robertson family universe — a mix of Musicians and Bands alongside Reality TV Stars, a TV Personality, an Actor, and an Outdoors brand, all compressed into a narrow similarity band from 0.97 to 0.99.

Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape. Five of the ten neighbors are fellow Musicians and Bands: Lauren Alaina leads at 0.99, followed by Cole Swindell (0.98), Sugarland (0.98), Justin Moore (0.98), and Thomas Rhett (0.97). The remaining five break toward a distinct second cluster: Jase Robertson (0.97) and Sadie Robertson Huff (0.97) as Reality TV Stars, Willie Robertson (0.98) as a TV Personality, Duck Commander (0.97) as an Outdoors brand, and Justin Martin (0.98) as an Actor. The Robertson-affiliated entries — spanning three subcategories — collectively occupy nearly half the top 10, sitting at scores indistinguishable from the country music neighbors.

The flat shape and tight score range indicate an audience that is simultaneously at home with mainstream country music and with the Duck Dynasty media ecosystem, with no single neighbor pulling clearly ahead of the rest.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "scottymccreery", "title": "Scotty McCreery", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "resolved": "scottymccreery", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "lauren_alaina", "title": "Lauren Alaina", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9853, "drivers": [ "N01", "N04", "N02", "M03", "M04" ] }, { "handle": "coleswindell", "title": "Cole Swindell", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9794, "drivers": [ "N01", "N02", "N04", "M03", "M04" ] }, { "handle": "sugarlandmusic", "title": "Sugarland", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9764, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "friar_martin_dc", "title": "Justin Martin", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.9762, "drivers": [ "N01", "N04", "N02", "M04", "M03" ] }, { "handle": "justincolemoore", "title": "Justin Moore", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9758, "drivers": [ "N01", "N04", "N02", "M03", "M04" ] }, { "handle": "williebosshog", "title": "Willie Robertson", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.9752, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "jaseduckman", "title": "Jase Robertson", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9742, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "duck_commander", "title": "Duck Commander", "category": "Brands", "subcategory": "Outdoors", "similarity": 0.9738, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] }, { "handle": "thomasrhett", "title": "Thomas Rhett", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9735, "drivers": [ "N01", "N04", "N02", "M03", "M04" ] }, { "handle": "sadierob", "title": "Sadie Robertson Huff", "category": "Celebrities and Influencers", "subcategory": "Reality TV Stars", "similarity": 0.9724, "drivers": [ "N01", "N02", "N04", "M04", "M03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: