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Scrivener

Brands
Technology
Playground →Docs

Scrivener's top 10 nearest neighbors span comedians, websites, podcasts, activism, and a professional influencer — with no other Technology brand appearing in the set.

The shape is flat: scores run from 0.85 (Dan Price) down to 0.83 (The West Wing Weekly), a band of just 0.015 across ten neighbors. No single entity dominates. Tallying the subcategories across the top 10 reveals a genuinely mixed cluster: four Websites (Merriam-Webster at 0.84, PolitiFact at 0.84, Mental Floss at 0.84, A List Apart at 0.84), two Comedians (Jemaine Clement at 0.84, Jordan Klepper at 0.84), one Activism organization (March For Science at 0.85), one Professionals influencer (Dan Price at 0.85), one Podcasts and Radio entry (The West Wing Weekly at 0.84), and one Journalist (Audie Cornish at 0.83). The center entity's own subcategory — Technology — appears zero times in the top 10.

What unites this otherwise varied cluster is a consistent cross-kind pattern: Scrivener's audience shape aligns most closely with fact-checking and reference websites, public-radio-adjacent media, and politically engaged comedians and journalists — not with other software or technology brands.

This flat, cross-kind distribution suggests an audience defined less by what Scrivener is than by a particular cultural and informational disposition that cuts across media formats and public figures.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "scrivenerapp", "title": "Scrivener", "category": "Brands", "subcategory": "Technology", "resolved": "scrivenerapp", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "danpriceseattle", "title": "Dan Price", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.846, "drivers": [ "N03", "G01", "H01", "H02", "G03" ] }, { "handle": "marchforscience", "title": "March For Science", "category": "Organizations", "subcategory": "Activism", "similarity": 0.8451, "drivers": [ "G01", "G03", "N03", "A02", "H01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8438, "drivers": [ "G01", "G03", "A02", "I01", "H01" ] }, { "handle": "politifact", "title": "PolitiFact", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8404, "drivers": [ "G01", "G03", "N03", "H02", "A02" ] }, { "handle": "mental_floss", "title": "Mental Floss", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.839, "drivers": [ "G01", "N03", "G03", "A02", "H01" ] }, { "handle": "alistapart", "title": "A List Apart", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8365, "drivers": [ "G01", "G03", "I01", "H01", "N03" ] }, { "handle": "ajemaineclement", "title": "Jemaine Clement", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8357, "drivers": [ "G01", "I01", "G03", "N03", "A02" ] }, { "handle": "jordanklepper", "title": "Jordan Klepper", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8356, "drivers": [ "N03", "G01", "G03", "A02", "H01" ] }, { "handle": "westwingweekly", "title": "The West Wing Weekly", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.835, "drivers": [ "G01", "N03", "G03", "A02", "I01" ] }, { "handle": "npraudie", "title": "Audie Cornish", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8343, "drivers": [ "G01", "G03", "A02", "H01", "H02" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: