Playground →
Sean Payton's top 10 nearest neighbors form a tight, undifferentiated cluster — scores run from 0.96 down to 0.91 with no single dominant pull and no sharp drop-off between them. Similarity here measures how closely two entities' audiences resemble each other in composition; the narrow band across all ten positions is the structural finding.
Seven of the ten neighbors are athletes (subcategory: Athletes): Mark Ingram II (0.95), Leonard Fournette (0.95), Drew Brees (0.95), Les Miles (0.93), Alvin Kamara (0.93), Jalen Hurts (0.92), and Marcus Spears (0.92). The remaining three are sports teams: LSU Football (0.96) and New Orleans Saints (0.96) sit at the very top, with 247Sports (0.91) — a recruiting and college football website — rounding out the set. That last entry is the only non-athlete, non-team neighbor in the top 10, and it fits the same football-centric audience profile as the rest.
The cluster is geographically coherent as well: LSU, the Saints, Fournette, Ingram, Kamara, and Spears all carry strong Louisiana and Gulf South associations, while Hurts and Miles extend the reach into SEC football broadly. The absence of any media channel, brand, or non-football entity in the top 10 underscores how tightly this audience is organized around a single sport and region.
This shape describes an audience defined almost entirely by football fandom — NFL and college — concentrated in the South.
