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Sea of Thieves

Brands
Video Game Franchises
Playground →Docs

Sea of Thieves' nearest audiences span comedians, TV personalities, musicians, and fellow video game franchises in roughly equal measure — no single subcategory dominates the top 10, and no single neighbor pulls far ahead of the rest.

The shape is flat: scores run from PUBG at 0.86 down to Twenty One Pilots at 0.81, a spread of only five points across ten neighbors. Three of those ten are other Video Game Franchises — PUBG (0.86), World of Warcraft (0.84), and The Elder Scrolls (0.81) — so the audience does carry a gaming signal, but it is not the whole story. Xbox Support (0.86), a Tools and Resources entry, sits nearly tied with PUBG at the top, reinforcing that platform-level gaming behavior is part of the shape. The remaining six neighbors are entirely outside gaming: TV Personalities Gordon Ramsay (0.85) and Rhett & Link (0.81), Comedians Sal Vulcano (0.82) and Joe Gatto (0.82), Musicians and Bands Panic! At The Disco (0.82) and Twenty One Pilots (0.81), and TV Show Impractical Jokers (0.82). The Impractical Jokers cluster — Vulcano, Gatto, and the show itself — is notable as a coherent sub-group within the flat band.

The overall picture is an audience that sits at the intersection of mainstream gaming and broad entertainment consumption, with no single adjacent community owning its shape.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "seaofthieves", "title": "Sea of Thieves", "category": "Brands", "subcategory": "Video Game Franchises", "resolved": "seaofthieves", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "pubg", "title": "PUBG", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8604, "drivers": [ "N03", "A02", "O02", "F03", "J02" ] }, { "handle": "xboxsupport", "title": "Xbox Support", "category": "Miscellaneous", "subcategory": "Tools and Resources", "similarity": 0.8588, "drivers": [ "N03", "A02", "J02", "O02", "F03" ] }, { "handle": "gordonramsay", "title": "Gordon Ramsay", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8482, "drivers": [ "A02", "J02", "N03", "F03", "A01" ] }, { "handle": "warcraft", "title": "World of Warcraft", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8381, "drivers": [ "A02", "N03", "F03", "O02", "G01" ] }, { "handle": "salvulcano", "title": "Sal Vulcano", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8218, "drivers": [ "F03", "O02", "A02", "N03", "J02" ] }, { "handle": "joe_gatto", "title": "Joe Gatto", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.8191, "drivers": [ "A02", "O02", "F03", "N03", "D03" ] }, { "handle": "panicatthedisco", "title": "Panic! At The Disco", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8171, "drivers": [ "O02", "J02", "A02", "F03", "A03" ] }, { "handle": "trutvjokers", "title": "Impractical Jokers", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.817, "drivers": [ "O02", "A02", "F03", "J02", "D03" ] }, { "handle": "mythical", "title": "Rhett & Link", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8148, "drivers": [ "O02", "A02", "J02", "A06", "N04" ] }, { "handle": "twentyonepilots", "title": "Twenty One Pilots", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8131, "drivers": [ "N03", "A02", "A06", "O02", "F03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: