Playground →
The two strongest pulls in SeaWorld's similarity graph are both Destinations — Busch Gardens Tampa Bay at 0.88 and Universal Orlando Resort at 0.87 — and together they form a clear two-peak structure, with the rest of the top 10 falling noticeably lower and spanning a much wider range of categories.
Similarity here measures how closely two entities' audiences resemble each other in composition. Those two Destinations neighbors sit well above the next result: Bahama Breeze at 0.76, a Restaurant subcategory brand, followed by Publix (Grocery and Superstores, 0.71) and Inside the Magic (Websites, 0.68). From position six onward, the neighbors diversify further: Walt Disney World and Walt Disney Company both carry the Entertainment subcategory (0.66 and 0.66), matching SeaWorld's own subcategory — making them the only two neighbors in the top 10 that share it. Royal Caribbean (Travel, 0.65) and two Sports Teams — Tampa Bay Rays (0.64) and Tampa Bay Buccaneers (0.64) — round out the set. The Tampa Bay Sports Teams pairing at the bottom of the top 10 points to a geographic concentration in the audience that the Destinations peak at the top does not fully explain.
The overall shape is a Florida-anchored leisure audience that bridges theme-park Destinations and regional lifestyle brands, with no single category dominating below the top two.
