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SecDef Lloyd J. Austin III

Celebrities and Influencers
Government Officials
Playground →Docs

News publishers and political journalists dominate the nearest audiences for SecDef Lloyd J. Austin III — not other government officials or defense-specific outlets. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.87 is a strong structural match.

The shape is broad: no single neighbor towers over the rest, and scores run from 0.87 down to 0.80 across the top ten without a sharp drop-off. CNN NationalSecurity leads at 0.87, followed by Wolf Blitzer at 0.83 and Defense One at 0.83. Capital Journal (0.83) and Meet the Press: First Read (0.82) round out the top five — all news publishers or political journalists. The next tier brings in government organizations: CIA at 0.81 and U.S. House Floor at 0.80, alongside the CNN political program State of the Union at 0.80, the Justice Department at 0.80, and the Department of State at 0.80.

Tallying subcategories across the ten: four are News Publishers, two are Government (Organizations), one is a TV Show, one is a Journalist, and two are Government (Organizations) — the dominant pattern is political media and federal institutions, not the center entity's own subcategory of Government Officials. Susan Rice, the one fellow Government Official in the broader neighbor set, sits just outside the top ten. The cross-kind finding is the structural story: Austin's audience looks most like the audience for political news infrastructure — beat reporters, national security desks, and congressional proceedings — rather than for other cabinet-level officials.

This broad, media-heavy shape suggests an audience that tracks the machinery of government coverage rather than any single official or agency.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "secdef", "title": "SecDef Lloyd J. Austin III", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "resolved": "secdef", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "natseccnn", "title": "CNN NationalSecurity", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8672, "drivers": [ "F04", "A02", "G03", "G01", "A01" ] }, { "handle": "wolfblitzer", "title": "Wolf Blitzer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8342, "drivers": [ "A02", "E02", "G01", "A01", "G03" ] }, { "handle": "defenseone", "title": "Defense One", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8282, "drivers": [ "F04", "A02", "G01", "G03", "A01" ] }, { "handle": "wsjpolitics", "title": "Capital Journal", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8277, "drivers": [ "A02", "A01", "G01", "G03", "F04" ] }, { "handle": "mtpfirstread", "title": "Meet the Press: First Read", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.8248, "drivers": [ "A02", "G01", "G03", "A01", "F04" ] }, { "handle": "cia", "title": "CIA", "category": "Organizations", "subcategory": "Government", "similarity": 0.8051, "drivers": [ "F04", "A02", "G01", "G03", "A01" ] }, { "handle": "housefloor", "title": "U.S. House Floor", "category": "Organizations", "subcategory": "Government", "similarity": 0.8035, "drivers": [ "G03", "A02", "G01", "E02", "A01" ] }, { "handle": "cnnsotu", "title": "State of the Union", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8004, "drivers": [ "A02", "G01", "G03", "E02", "A01" ] }, { "handle": "thejusticedept", "title": "Justice Department", "category": "Organizations", "subcategory": "Government", "similarity": 0.7985, "drivers": [ "F04", "A02", "G03", "G01", "E02" ] }, { "handle": "statedept", "title": "Department of State", "category": "Organizations", "subcategory": "Government", "similarity": 0.7982, "drivers": [ "F04", "A02", "G03", "G01", "E02" ] } ] }
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