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The top 10 nearest audiences for SecurityWeek compress into a narrow 0.026-point band — from Insider Pro at 0.86 to CIO.com at 0.88 — with no single neighbor pulling away from the rest. That tight clustering is the defining structural feature here.

The mix across those ten neighbors breaks into three subcategory groups: five IT-focused websites (CIO.com at 0.88, Computerworld at 0.88, InformationWeek at 0.87, ZDNet at 0.86, and Insider Pro at 0.86), three B2B analyst and software brands (IDC at 0.87, MuleSoft at 0.87, and Gartner at 0.87), and two enterprise technology brands (Microsoft in Business at 0.87 and Salesforce at 0.86). The pattern is consistent: every neighbor in the top 10 sits inside the enterprise IT orbit, split between media properties that serve IT decision-makers and the B2B and technology vendors that market to them. No consumer brands, no general news publishers, and no security-specific outlets appear in the top 10 — the audience shape here is defined by enterprise IT readership broadly, not by the security niche specifically.

This audience looks like the professional IT decision-maker segment at large, equally at home across infrastructure, software, and analyst content.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "securityweek", "title": "SecurityWeek", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "securityweek", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cioonline", "title": "CIO.com", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8833, "drivers": [ "A03", "A06", "A01", "A04", "J04" ] }, { "handle": "computerworld", "title": "Computerworld", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8832, "drivers": [ "A03", "N03", "A01", "A06", "J04" ] }, { "handle": "idc", "title": "IDC", "category": "Brands", "subcategory": "B2B", "similarity": 0.8731, "drivers": [ "A03", "A06", "A01", "J04", "J01" ] }, { "handle": "informationweek", "title": "InformationWeek", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8728, "drivers": [ "A03", "A06", "A01", "J01", "J04" ] }, { "handle": "mulesoft", "title": "MuleSoft", "category": "Brands", "subcategory": "B2B", "similarity": 0.8704, "drivers": [ "A03", "A06", "J04", "J01", "A01" ] }, { "handle": "gartner_inc", "title": "Gartner", "category": "Brands", "subcategory": "B2B", "similarity": 0.8691, "drivers": [ "A03", "A01", "A06", "J01", "J04" ] }, { "handle": "msft_business", "title": "Microsoft in Business", "category": "Brands", "subcategory": "Technology", "similarity": 0.8685, "drivers": [ "A03", "A06", "J04", "N03", "A01" ] }, { "handle": "zdnet", "title": "ZDNet", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8645, "drivers": [ "A03", "A06", "N03", "J04", "A01" ] }, { "handle": "salesforce", "title": "Salesforce", "category": "Brands", "subcategory": "Technology", "similarity": 0.86, "drivers": [ "A03", "A06", "A01", "G01", "J04" ] }, { "handle": "insiderpro_idg", "title": "Insider Pro", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8578, "drivers": [ "A03", "A01", "A06", "A04", "J04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: