Share

Seeking Alpha

Marketing Channels
Websites
Playground →Docs

Seeking Alpha's top 10 neighbors split almost evenly across three subcategory clusters: financial and business news publishers, B2B professional services firms, and finance brands — with only one other website in the set.

The shape is flat: scores run from 0.9477 (CNBC Now) down to 0.9364 (PIMCO), a range of just 0.011 across all ten neighbors. No single entity pulls away from the pack. The news publisher cluster includes CNBC Now (0.95), WSJ Business News (0.94), and WSJ Tech (0.94). The B2B professional services cluster is equally dense: EY (0.95), Accenture (0.94), and KPMG (0.94). Finance brands ARK Invest (0.94) and PIMCO (0.94) round out the set, alongside tech personality Marc Benioff (0.94) and WSJ Deals (0.94) — the only neighbor sharing Seeking Alpha's own Websites subcategory.

The cross-kind pattern here is the defining structural fact: an entity classified as a website draws its nearest audiences almost entirely from news publishers and B2B services firms, not from other websites. The audience composition is that of a professional, financially-oriented readership whose attention is otherwise distributed across institutional media and enterprise-facing brands.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "seekingalpha", "title": "Seeking Alpha", "category": "Marketing Channels", "subcategory": "Websites", "resolved": "seekingalpha", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "cnbcnow", "title": "CNBC Now", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9477, "drivers": [ "A02", "J02", "G01", "A01", "J01" ] }, { "handle": "eynews", "title": "EY", "category": "Brands", "subcategory": "B2B", "similarity": 0.9467, "drivers": [ "G01", "A02", "A06", "A01", "J02" ] }, { "handle": "wsjbusiness", "title": "WSJ Business News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9419, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "accenture", "title": "Accenture", "category": "Brands", "subcategory": "B2B", "similarity": 0.9401, "drivers": [ "G01", "A02", "A06", "A01", "A03" ] }, { "handle": "kpmg", "title": "KPMG", "category": "Brands", "subcategory": "B2B", "similarity": 0.938, "drivers": [ "A06", "G01", "A02", "J02", "A01" ] }, { "handle": "wsjtech", "title": "WSJ Tech", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.9379, "drivers": [ "A02", "G01", "A01", "J02", "J01" ] }, { "handle": "wsjdeals", "title": "WSJ Deals", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9378, "drivers": [ "A02", "G01", "J02", "A01", "E06" ] }, { "handle": "benioff", "title": "Marc Benioff", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.9375, "drivers": [ "G01", "A02", "A06", "A01", "J01" ] }, { "handle": "arkinvest", "title": "ARK Invest", "category": "Brands", "subcategory": "Finance", "similarity": 0.9371, "drivers": [ "J02", "A06", "G01", "A02", "A01" ] }, { "handle": "pimco", "title": "PIMCO", "category": "Brands", "subcategory": "Finance", "similarity": 0.9364, "drivers": [ "A02", "G01", "J02", "A01", "J01" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: