Playground →
Two neighbors pull clearly ahead of the rest: Moz at 0.95 and Search Engine Land at 0.95, forming a distinct leading pair before the scores step down to a dense cluster — the structural signature of a two-peak shape.
Those two peaks anchor the top of the list, but the broader top 10 is dominated by digital marketing infrastructure. Marketing Land (0.94) and Social Media Examiner (0.93) are both Marketing Channels/Websites, matching SearchEngineJournal's own subcategory. HubSpot (0.92) and Marketo (0.90) are Brands/B2B. Social Media Today (0.90) is another Marketing Channels/Website. That leaves three neighbors that break the pattern: Ann Handley (0.89, Authors), Grammarly (0.89, Technology), and Google Analytics (0.89, Technology). The top 10 is overwhelmingly same-kind or adjacent-kind — marketing publications, B2B platforms, and marketing technology — with no entertainment, news, or consumer brands appearing until well outside this set.
The two-peak structure, with Moz and Search Engine Land sitting noticeably above the rest, suggests the audience is most precisely defined by SEO and search marketing practitioners, with the broader cluster reflecting the wider digital marketing professional space those practitioners also inhabit.
