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The top 10 neighbors for Search Engine Land span B2B software brands, marketing websites, authors, and education organizations — a mixed cluster with no single subcategory dominating and no standout gap between the highest and lowest scores (0.97 to 0.94).
Similarity here measures how closely another entity's audience composition matches Search Engine Land's. The shape is flat: Moz leads at 0.97, followed by HubSpot at 0.97, Marketing Land at 0.97, Social Media Examiner at 0.95, and Marketo at 0.95 — a band of five neighbors separated by only two hundredths of a point. The remaining five — Ann Handley (0.95), Social Media Today (0.95), SearchEngineJournal® (0.95), Marketing Cloud (0.94), and TED Talks (0.94) — hold nearly the same position.
By subcategory, the top 10 breaks into B2B brands (Moz, Marketo, Marketing Cloud — three entries), marketing Websites (Marketing Land, Social Media Examiner, Social Media Today, SearchEngineJournal® — four entries), Technology brands (HubSpot — one entry), Authors (Ann Handley — one entry), and Education organizations (TED Talks — one entry). Search Engine Land's own subcategory, Blogs, does not appear among the ten neighbors. The audience instead maps most tightly onto marketing-focused websites and B2B software platforms, with authors and an education organization rounding out the set.
The flat distribution signals an audience that is broadly shared across the professional digital-marketing ecosystem rather than concentrated around any single peer.
