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Serial

Marketing Channels
Podcasts and Radio
Playground →Docs

The top 10 neighbors for Serial span five distinct subcategories — podcasts and radio, journalists, comedians, humor and satire, and websites — with scores compressed into a narrow band from 0.98 down to 0.97, the defining signature of a flat shape.

This American Life leads at 0.98, followed immediately by journalist Ira Glass at 0.98 — both rooted in the same public-radio tradition. Crooked Media (0.98) and Pod Save America (0.97) represent the political podcast wing, while Hrishikesh Hirway (0.98) and Radiolab (0.97) round out the podcasts-and-radio contingent, giving that subcategory five of the ten slots. The remaining five cross into other kinds: comedian Jon Lovett (0.98), satire outlet ClickHole (0.97), dictionary brand Merriam-Webster (0.97), and politician Tommy Vietor (0.97). The presence of ClickHole and Merriam-Webster alongside public-radio staples is the most structurally notable detail — it signals that the audience shape Serial shares is not narrowly podcast-listener but something broader, encompassing literate, politically engaged media consumers who also follow comedy and reference content.

No single neighbor pulls away from the pack; the 0.01-point spread across all ten reflects an audience whose shape is genuinely diffuse rather than anchored to one community.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "serial", "title": "Serial", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "serial", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "thisamerlife", "title": "This American Life", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9834, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "iraglass", "title": "Ira Glass", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.9826, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "crookedmedia", "title": "Crooked Media", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9765, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "jonlovett", "title": "Jon Lovett", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.9761, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "hrishihirway", "title": "Hrishikesh Hirway", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.976, "drivers": [ "A02", "G01", "G03", "I01", "H02" ] }, { "handle": "podsaveamerica", "title": "Pod Save America", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9748, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] }, { "handle": "clickhole", "title": "ClickHole", "category": "Miscellaneous", "subcategory": "Humor Memes and Satire", "similarity": 0.9739, "drivers": [ "G03", "G01", "A02", "H02", "I01" ] }, { "handle": "merriamwebster", "title": "Merriam-Webster", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.9739, "drivers": [ "G01", "A02", "G03", "H02", "I01" ] }, { "handle": "radiolab", "title": "Radiolab", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.9734, "drivers": [ "G01", "A02", "G03", "I01", "H02" ] }, { "handle": "tvietor08", "title": "Tommy Vietor", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.9731, "drivers": [ "A02", "G01", "G03", "H02", "I01" ] } ] }
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