Shade45 Audience Graph • Social Signal

Shade45's top 10 neighbors form a tight cluster of basketball culture and footwear brands — not other radio stations or podcast channels.

The shape is flat: scores run from 0.96 down to 0.91 with no single dominant neighbor pulling away from the pack. Beats by Dre sits at the top (0.96), followed closely by Blake Griffin (0.94), adidas Basketball (0.93), Jordan Brand (0.93), and NBA History (0.93). Nike Basketball (0.93) and Lamar Odom (0.92) extend the same pattern. Tallying the subcategories across all 10: four are Athletes, three are Footwear brands, one is Technology, one is a Sports League, and one is a Musicians and Bands entry (Rita Ora, 0.92). No other Podcasts and Radio channel appears in the top 10.

The cross-kind finding is the structural story here. Shade45's audience shape aligns most tightly with basketball players, sneaker brands, and sports-adjacent consumer technology — not with media channels of any kind. The lone musician in the top 10 sits at the bottom of the set, and even she trails a footwear brand (Nike.com, 0.91) and a sports equipment brand (Spalding, 0.91) by a narrow margin.

The flat distribution across this basketball-and-footwear cluster suggests an audience defined less by a single anchor and more by a consistent lifestyle orientation that spans athletes, gear, and the brands that surround the sport.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/shade45

{ "handle": "shade45", "title": "Shade45", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "shade45", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "beatsbydre", "title": "Beats by Dre", "category": "Brands", "subcategory": "Technology", "similarity": 0.9587, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "blakegriffin23", "title": "Blake Griffin", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.937, "drivers": [ "N03", "O04", "Q02", "Q04", "E02" ] }, { "handle": "adidashoops", "title": "adidas Basketball", "category": "Brands", "subcategory": "Footwear", "similarity": 0.9326, "drivers": [ "N03", "O04", "Q02", "Q08", "E02" ] }, { "handle": "jumpman23", "title": "Jordan Brand", "category": "Brands", "subcategory": "Footwear", "similarity": 0.9323, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "nbahistory", "title": "NBA History", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.9323, "drivers": [ "N03", "O04", "Q02", "Q04", "E02" ] }, { "handle": "nikebasketball", "title": "Nike Basketball", "category": "Brands", "subcategory": "Fitness", "similarity": 0.9282, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "reallamarodom", "title": "Lamar Odom", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.9219, "drivers": [ "N03", "O04", "Q02", "Q04", "Q08" ] }, { "handle": "ritaora", "title": "Rita Ora", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.9156, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "nikestore", "title": "Nike.com", "category": "Brands", "subcategory": "Footwear", "similarity": 0.9113, "drivers": [ "N03", "O04", "Q02", "E02", "Q04" ] }, { "handle": "spalding", "title": "Spalding", "category": "Brands", "subcategory": "Sports", "similarity": 0.9093, "drivers": [ "N03", "O04", "Q02", "Q08", "Q05" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/shade45

Shade45

Nearest neighbors by audience shape

Raw data