Playground →
The top 10 neighbors in Shell's similarity graph span energy companies, major banks, a luxury fashion house, a telecom, a celebrity athlete, a sports TV channel, an actor, and a boxing property — no single subcategory dominates, which is the defining structural fact of a broad-shape audience.
Chevron (social) leads at 0.82, and ExxonMobil follows at 0.78 — the two clearest same-industry neighbors. After that, the cluster diversifies sharply. Bank of America (0.71) and Wells Fargo (0.68) represent Finance; AT&T Business (0.71) represents Telecommunications. Louis Vuitton (0.70) is the top Fashion entry, sitting ahead of the athlete Dirk Nowitzki (0.69), the TV channel SHOWTIME SPORTS (0.67), the actor Eva Longoria Baston (0.67), and the TV show property HBO Boxing (0.67). Shell's own subcategory — B2B — has no other representative in the top 10; the two energy-sector neighbors are classified as Brands/Other, not B2B.
The subcategory mix across the top 10 reads: two energy brands (Other), two Finance, one Telecommunications, one Fashion, one Athlete, one TV Channel, one Actor, and one TV Show. That breadth — crossing corporate brands, luxury goods, sports media, and celebrity — signals an audience whose shape is not defined by any single content vertical or brand type.
This pattern suggests Shell's audience overlaps with a wide range of high-reach, prestige-adjacent entities rather than clustering tightly around energy or B2B peers.
