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John Kasich is the single strongest pull in Sherwin-Williams' top 10 neighbors, scoring 0.86 — higher than any media brand, retailer, or entertainer in the set. That's the structural headline for a broad-shape audience: no single category dominates, but the mix is striking for what it contains.
The top 10 span Politicians, a Research Organization, a Musicians and Bands act, TV Personalities, Journalists, a TV Show, and a Women's Apparel brand. Tallying the full neighbor set of 10: three are Politicians (John Kasich at 0.86, Tim Ryan at 0.80, Sherrod Brown at 0.80), two are TV Personalities (Natalie Morales at 0.80, Savannah Guthrie at 0.78), two are Journalists (Peter King at 0.80, Bob Ley at 0.77), and one each is a Research Organization (Cleveland Clinic at 0.83), a Musicians and Bands act (Dave Matthews Band at 0.81), a TV Show (Jeopardy! at 0.77), and a Women's Apparel brand (Talbots at 0.77). Not one neighbor shares Sherwin-Williams' own subcategory of Home Improvement and Hardware in the top 10.
The dominant thread running through the Politicians, Journalists, and TV Personalities is a mainstream, centrist-leaning media and civic cluster — the kind of audience that watches morning news, follows Ohio-adjacent politics, and engages with legacy broadcast figures. The presence of Cleveland Clinic at 0.83 reinforces a Midwest, institutionally-oriented audience shape. Talbots at 0.77 is the lone apparel brand and the only retail neighbor in the top 10, suggesting a demographic skew that crosses into established lifestyle retail.
Taken together, the top 10 describe an audience shaped more by civic media consumption and legacy broadcast habits than by home improvement content itself.
