Playground →
At 0.88, Texas Football and Greg Abbott at 0.87 form two distinct poles in Shiner Beer's top 10 — a Texas sports franchise and a Texas politician sitting closer to this alcohol brand's audience than any restaurant, grocery chain, or fellow brewer.
The shape here is genuinely two-peaked: a sports cluster and a political-identity cluster, both anchored in Texas. The sports side runs from Texas Football (0.88) through Texas Rangers (0.86) down to Alex Bregman (0.81) and Tony Romo (0.81) — four of the top 10 are sports teams or athletes. The second peak is Greg Abbott (0.87), a politician whose audience shape lands nearly as close as the top sports neighbor. Bridging both clusters are Texas-identity brands: FOX Sports Southwest (0.86), Kendra Scott (0.85), Texas Humor (0.85), Torchy's Tacos (0.84), and H-E-B (0.83) — restaurants, a beauty brand, a humor account, and a grocery chain, all sharing the same regional audience shape. No other alcohol brand or brewery appears in the top 10; the nearest fellow brewer, Saint Arnold, sits at position 24 in the wider data.
The top 10 reads less like a beverage category and more like a map of Texas cultural identity — sports fandom and state-level politics pulling in nearly equal measure.
