Shinola Audience Graph • Social Signal

Shinola's nearest audiences are political journalists, TV news personalities, and politicians — not other fashion brands. The top 10 neighbors span a narrow similarity band (0.87 to 0.86), consistent with a flat shape, and not one of them shares Shinola's Fashion subcategory.

The composition is dominated by journalists and politicians. Among the top 10: Doug Jones (0.87, Politicians), Meet the Press (0.86, TV Shows), Kristen Welker (0.86, Journalists), Norah O'Donnell (0.86, Journalists), and Yamiche Alcindor (0.86, Journalists) form the leading cluster. NonProfit Times (0.86, Blogs) and David Axelrod (0.86, Politicians) extend the pattern into civic and policy-adjacent media. Susan Rice (0.86, Government Officials), Marketing Week (0.86, Magazines), and Jaime Harrison (0.86, Politicians) round out the ten. Tallying the subcategories: five Journalists, three Politicians, one Government Official, one TV Show, one Blog, and one Magazine — no Fashion brands, no retail, no lifestyle media in the top 10.

The cross-kind pattern here is stark: a fashion brand whose nearest audience shapes belong almost entirely to political news and civic media, with no same-category neighbors in the top 10 at all.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/shinola

{ "handle": "shinola", "title": "Shinola", "category": "Brands", "subcategory": "Fashion", "resolved": "shinola", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "dougjones", "title": "Doug Jones", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8707, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "meetthepress", "title": "Meet the Press", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.8637, "drivers": [ "A02", "G01", "G03", "A01", "N03" ] }, { "handle": "kwelkernbc", "title": "Kristen Welker", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8636, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "norahodonnell", "title": "Norah O'Donnell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8634, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "yamiche", "title": "Yamiche Alcindor", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8626, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "nonprofittimes", "title": "NonProfit Times", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8608, "drivers": [ "G01", "A02", "G03", "A01", "J01" ] }, { "handle": "davidaxelrod", "title": "David Axelrod", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8605, "drivers": [ "A02", "G01", "A01", "G03", "J01" ] }, { "handle": "ambassadorrice", "title": "Susan Rice", "category": "Celebrities and Influencers", "subcategory": "Government Officials", "similarity": 0.8598, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] }, { "handle": "marketingweeked", "title": "Marketing Week", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.8581, "drivers": [ "G01", "A02", "A01", "G03", "J01" ] }, { "handle": "harrisonjaime", "title": "Jaime Harrison", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8559, "drivers": [ "A02", "G01", "G03", "A01", "J01" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/shinola

Shinola

Nearest neighbors by audience shape

Raw data