Playground →
The top 10 neighbors for Shameless on Showtime span five distinct subcategories — fashion, music brands, musicians, reality TV stars, actors, athletes, and technology — with no single type dominating and scores compressed into a narrow band from 0.86 down to 0.84.
The shape is flat: New Era Cap leads at 0.86, followed closely by Ibanez Guitars (0.85), Imagine Dragons (0.85), Vinny Guadagnino (0.85), and Skullcandy (0.85). None of these pulls significantly ahead of the others, and the spread across the full top 10 — which also includes Shailene Woodley (0.85), Miesha Tate (0.84), Sara Jean Underwood (0.84), Red Hot Chili Peppers (0.84), and Spirit Halloween (0.84) — is only about two hundredths of a point. The mix cuts across brands (fashion, music equipment, technology, retail) and celebrities (musicians, a reality TV star, an actor, an athlete), with Shameless itself the only TV Show in the top 10.
That cross-kind composition — a cap brand, guitar makers, rock acts, and a MMA fighter all registering nearly identical audience overlap with a prestige drama — points to an audience defined less by genre loyalty than by a consistent demographic and lifestyle profile that happens to surface across a wide range of unrelated entities.
