Playground →
SHOWTIME SPORTS' closest audience match is HBO Boxing at 0.96 — not another TV channel in the top 10, despite SHOWTIME SPORTS itself being classified as one.
The shape is two-peak. The first peak is boxing-specific: HBO Boxing (0.96), Top Rank Boxing (0.94), and Manny Pacquiao (0.91) form a tight cluster of a TV show, a sports brand, and an athlete — all connected to the sport. SHOWTIME Boxing (0.89) and DAZN Boxing (0.86) reinforce this cluster; the latter is the only other TV channel in the top 10. The second peak is harder to pin to a single theme but is defined by musicians and bands: David Guetta (0.90), Shakira (0.89), Enrique Iglesias (0.89), Doja Cat (0.88), and The Weeknd (0.88) all cluster in the 0.88–0.90 range. Musicians and bands account for five of the top 10 neighbors — the single largest subcategory represented. George Lopez (0.93, Comedians) and Eva Longoria Baston (0.93, Actors) sit between the two peaks, suggesting the audience also overlaps with Latin entertainment figures specifically.
The overall shape points to an audience that bridges combat sports and a Latin-inflected music and entertainment world — two distinct neighborhoods sharing the same viewer base.
