Playground →
Musicians and bands dominate SHOWTIME Boxing's nearest audiences — five of the top 10 neighbors are in that subcategory, with no other boxing or sports brand matching their pull at the top of the list.
The shape here is broad: scores run from 0.95 down to 0.88 across the top 10, with no single neighbor pulling far ahead of the rest. Travis Scott leads at 0.95, followed by Doja Cat at 0.93 and The Weeknd at 0.90 — all Musicians and Bands. The boxing-adjacent neighbors arrive just behind them: SHOWTIME SPORTS (0.89, TV Channels) and HBO Boxing (0.89, TV Shows) are the only two neighbors whose subcategories connect directly to the sport. Rounding out the top 10 are Crunchyroll (0.89, Entertainment Platforms), James Harden (0.89, Athletes), Top Rank Boxing (0.89, Sports), Cardi B (0.88, Musicians and Bands), and Drake (0.88, Musicians and Bands). The subcategory mix — musicians, an anime platform, a basketball player, a rival boxing brand — signals that the audience's shape is defined less by boxing fandom alone than by a broader entertainment and hip-hop cultural profile.
That cross-kind composition, where musicians and entertainment platforms sit as close as direct boxing competitors, is the defining structural feature of this audience.
