Shutterfly Audience Graph • Social Signal

Shutterfly's nearest audiences are dominated by sports media and fantasy sports properties — a cross-kind pattern that sits far from its own Technology subcategory. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.71 signals strong structural overlap.

CBS Sports Fantasy leads the top 10 at 0.71, the only neighbor to clear that threshold. SportsLine (0.67) and Stephania Bell (0.66) follow, with Good Housekeeping (0.65) and Ken Rosenthal (0.65) rounding out the five closest. The subcategory breakdown across all ten neighbors is striking: Sports brands (CBS Sports Fantasy, RotoWire), Journalists (Stephania Bell, Ken Rosenthal, NBC Sports EDGE Football), Websites (SportsLine, The Action Network), a Brewery (Sierra Nevada Beer), a Magazine (Good Housekeeping), and a Blog (MindShift). Fantasy sports and sports journalism account for the majority of the cluster. Woot! (0.66) is the only other Technology brand in the top 10, making it the lone neighbor sharing Shutterfly's own subcategory.

The broad shape means no single neighbor dominates — scores descend gradually from 0.71 to 0.61 — but the consistent presence of fantasy sports and sports journalism properties, alongside a consumer magazine and a craft brewery, points to an audience that spans leisure and lifestyle interests well outside what Shutterfly's own category would predict.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/shutterfly

{ "handle": "shutterfly", "title": "Shutterfly", "category": "Brands", "subcategory": "Technology", "resolved": "shutterfly", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "cbsfantasy", "title": "CBS Sports Fantasy", "category": "Brands", "subcategory": "Sports", "similarity": 0.711, "drivers": [ "N03", "A06", "P02", "F04", "H04" ] }, { "handle": "mindshiftkqed", "title": "MindShift", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.6705, "drivers": [ "N03", "F04", "A06", "A04", "C02" ] }, { "handle": "sportsline", "title": "SportsLine", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.6675, "drivers": [ "N03", "F04", "P02", "P06", "P03" ] }, { "handle": "woot", "title": "Woot!", "category": "Brands", "subcategory": "Technology", "similarity": 0.6585, "drivers": [ "N03", "A06", "F04", "P02", "P06" ] }, { "handle": "stephania_espn", "title": "Stephania Bell", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6576, "drivers": [ "N03", "P02", "A06", "P06", "A04" ] }, { "handle": "goodhousemag", "title": "Good Housekeeping", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.6497, "drivers": [ "N03", "A06", "P02", "F04", "P06" ] }, { "handle": "ken_rosenthal", "title": "Ken Rosenthal", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6473, "drivers": [ "N03", "P02", "P06", "F04", "A04" ] }, { "handle": "nbcsedgefb", "title": "NBC Sports EDGE Football", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6467, "drivers": [ "N03", "P02", "P06", "Q05", "A04" ] }, { "handle": "sierranevada", "title": "Sierra Nevada Beer", "category": "Brands", "subcategory": "Breweries", "similarity": 0.6456, "drivers": [ "N03", "P02", "F04", "A06", "P06" ] }, { "handle": "nbcsedgebb", "title": "NBC Sports EDGE Baseball", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6456, "drivers": [ "N03", "F04", "P02", "A04", "P06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/shutterfly

Shutterfly

Nearest neighbors by audience shape

Raw data