Playground →
The top 10 splits cleanly into two neighborhoods: seven craft brewery and alcohol brands, then a pair of craft beer media properties — and the gap between them defines the shape.
Left Hand Brewing Company (0.95) and Rogue Ales & Spirits (0.95) sit at the top, followed closely by Deschutes Brewery (0.94), Stone Brewing (0.94), Untappd (0.93), Avery Brewing Co (0.92), and Dogfish Head Brewery (0.91) — all Breweries or Alcohol subcategory. That first cluster is tight and same-kind: Sierra Nevada's audience looks almost indistinguishable from the audiences of other independent craft breweries. Then the second peak arrives: DRAFT Magazine (0.90) and BeerAdvocate (0.90), both craft beer media channels — a magazine and a ratings website — whose audiences overlap nearly as strongly as the breweries themselves. Flying Dog Brewery (0.90) closes the ten, anchoring the brewery cluster at the bottom. The media pair is the structural finding: the audience that follows Sierra Nevada also tracks the publications and platforms where craft beer is discussed and rated, not just consumed.
This two-peak shape — brewery brands on one side, craft beer media on the other — suggests an audience that is both brand-loyal and category-engaged.
