Playground →
Sports Illustrated's top 10 nearest neighbors contain no other magazines — the audience shape is defined almost entirely by sports journalists and TV personalities, not by the magazine's own subcategory.
The shape is broad: scores run from 0.87 down to 0.81 with no single dominant neighbor pulling far ahead of the rest. Seth Davis leads at 0.87, followed by Mike Tirico at 0.85 and PFF at 0.84. ProFootballTalk (0.84) and Andy Katz (0.83) round out the top five. Across all ten neighbors, the subcategory breakdown is heavily weighted toward Journalists — Seth Davis, Andy Katz, Dan Wetzel, and Chris Mortensen all carry that label — alongside TV Personalities (Mike Tirico, Trey Wingo, Daniel Jeremiah, Kenny Mayne) and two Sports brands (PFF, ESPN Stats & Info). The lone outlier by subcategory is Roger Goodell, classified as a Professional. No other magazine appears in the top 10.
The cross-kind pattern here is the structural finding: Sports Illustrated's audience shape aligns most tightly with the people who cover and analyze sports on air and in print, rather than with other publishing properties.
