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Fantasy Sports Radio

Marketing Channels
Podcasts and Radio
Playground →Docs

Five of Fantasy Sports Radio's ten nearest neighbors by audience shape are sports journalists, and then there is Hallmark Cards at 0.8517 — a retail gift brand sitting between MLB Trade Rumors and Peter Schrager in the rankings.

The shape is flat: scores run from 0.8772 down to 0.8444 across the top 10, with no single neighbor pulling away from the pack. Similarity here measures how closely two entities' audiences resemble each other in composition, not thematic overlap. The dominant subcategory in the neighbor set is Journalists — Tim Kurkjian leads at 0.8772, followed by Jay Glazer at 0.8662, Peter Schrager at 0.8498, Rich Eisen at 0.8472, and Buster Olney at 0.8444. The remaining five neighbors span TV personalities (Kay Adams, 0.8594), sports brands (Fantasy Football Today, 0.8618), a sports news website (MLB Trade Rumors, 0.8525), a fantasy analyst classified as a professional (Matthew Berry, 0.8446), and Hallmark Cards. No other Podcasts and Radio entity appears in the top 10. The Hallmark Cards result is the structural outlier: its audience shape aligns with this sports-media cluster despite having no apparent thematic connection to it.

The top 10 as a whole describe an audience that tracks sports journalists and fantasy-adjacent media properties with unusual consistency — a tightly defined sports-information consumer whose shape extends, unexpectedly, into at least one mainstream retail brand.

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "siriusxmfantasy", "title": "Fantasy Sports Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "siriusxmfantasy", "k": 10, "shape": "flat", "filter": null, "results": [ { "handle": "kurkjian_espn", "title": "Tim Kurkjian", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8772, "drivers": [ "P06", "P02", "P04", "O04", "B03" ] }, { "handle": "jayglazer", "title": "Jay Glazer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8662, "drivers": [ "Q01", "I01", "C02", "P02", "P04" ] }, { "handle": "fftoday", "title": "Fantasy Football Today", "category": "Brands", "subcategory": "Sports", "similarity": 0.8618, "drivers": [ "P02", "P06", "I01", "C02", "A04" ] }, { "handle": "heykayadams", "title": "Kay Adams", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.8594, "drivers": [ "I01", "Q01", "B04", "D03", "P02" ] }, { "handle": "mlbtraderumors", "title": "MLB Trade Rumors", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8525, "drivers": [ "P06", "P02", "O04", "A04", "D03" ] }, { "handle": "hallmark-cards", "title": "Hallmark Cards", "category": "Retail", "subcategory": "Hobbies Gifts and Crafts", "similarity": 0.8517, "drivers": [ "A04", "P06", "Q01", "A05", "P04" ] }, { "handle": "pschrags", "title": "Peter Schrager", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8498, "drivers": [ "I01", "Q01", "P04", "P02", "A04" ] }, { "handle": "richeisen", "title": "Rich Eisen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8472, "drivers": [ "I01", "Q01", "P04", "P02", "P06" ] }, { "handle": "matthewberrytmr", "title": "Matthew Berry", "category": "Celebrities and Influencers", "subcategory": "Professionals", "similarity": 0.8446, "drivers": [ "P02", "C02", "A04", "P04", "O04" ] }, { "handle": "buster_espn", "title": "Buster Olney", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.8444, "drivers": [ "P06", "P02", "A04", "P04", "O04" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: