SiriusXM NFL Radio Audience Graph • Social Signal

At 0.83, NBC Sports EDGE Betting sits at the top of SiriusXM NFL Radio's neighbor set — and it shares no subcategory with the center entity at all. The shape is two-peak, with a betting and digital-content cluster pulling from one direction and a football-personality cluster pulling from another.

The first peak groups around sports-adjacent digital channels: NBC Sports EDGE Betting (0.83), ProFootballTalk (0.82, a blog), and NFLTradeRumors.co (0.73, a website). The second peak is built from on-air and reporting talent: Cris Collinsworth (0.82) and Mark Schlereth (0.79) as athletes-turned-analysts, alongside journalists Jay Glazer (0.79), Chris Mortensen (0.74), and Jason La Canfora (0.74). NBC Sports (0.78, a TV channel) bridges the two clusters as a broad sports-media property. Notably, no other Podcasts and Radio entity appears in the top 10 — the subcategory SiriusXM NFL Radio itself occupies is entirely absent from its nearest neighbors.

The overall picture is an audience defined by deep NFL engagement across formats — betting tools, insider reporting, and analyst personalities — rather than loyalty to the radio or podcast medium specifically.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/siriusxmnfl

{ "handle": "siriusxmnfl", "title": "SiriusXM NFL Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "resolved": "siriusxmnfl", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "nbcsportsbet", "title": "NBC Sports EDGE Betting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.8306, "drivers": [ "N03", "P02", "P04", "F04", "P06" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.8231, "drivers": [ "N03", "P02", "P06", "P04", "P03" ] }, { "handle": "profootballtalk", "title": "ProFootballTalk", "category": "Marketing Channels", "subcategory": "Blogs", "similarity": 0.8216, "drivers": [ "P02", "N03", "P04", "Q01", "P06" ] }, { "handle": "markschlereth", "title": "Mark Schlereth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.791, "drivers": [ "N03", "P02", "P04", "P03", "I01" ] }, { "handle": "jayglazer", "title": "Jay Glazer", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7896, "drivers": [ "P02", "P04", "Q01", "N03", "P06" ] }, { "handle": "nbcsports", "title": "NBC Sports", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7821, "drivers": [ "N03", "P02", "A06", "F04", "P03" ] }, { "handle": "zachboychuk", "title": "Zach Boychuk", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7378, "drivers": [ "N03", "P02", "P04", "P03", "P06" ] }, { "handle": "mortreport", "title": "Chris Mortensen", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.735, "drivers": [ "P02", "P04", "P06", "P03", "Q01" ] }, { "handle": "jasonlacanfora", "title": "Jason La Canfora", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.735, "drivers": [ "N03", "P02", "P04", "D03", "N01" ] }, { "handle": "nfltrade_rumors", "title": "NFLTradeRumors.co", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7335, "drivers": [ "N03", "A06", "P02", "G03", "P03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/siriusxmnfl

SiriusXM NFL Radio

Nearest neighbors by audience shape

Raw data